A group of Australia’s most respected print, digital and social mastheads have combined to launch the country’s newest publishing house, Scout Publishing.
Scout Publishing, owned by RACAT Group, is the new home for Australian Geographic (AG) and its sub-brands, AG Adventure, AG Explorers and AG Travel, as well as the Junkee Media titles; Junkee, Punkee and AWOL, and innovative social collective, Brown Cardigan.
Together, the Scout Publishing titles reach audiences at scale every day across multiple pillars – from Australian Geographic’s focus on Australian wildlife, science, conservation and adventure to Junkee Media’s pillars of entertainment, news and politics, music, lifestyle, travel and culture to Brown Cardigan’s iconic and uniquely Australian social-first content.
At the helm of Scout Publishing is experienced media entrepreneur and businessman, Piers Grove (featured image) who will lead the team as managing director and publisher across the portfolio with a mission to expand the Scout mastheads and build a robust publishing business that can serve audiences and brand partners alike.
“Since joining RACAT Group late last year, I’ve had the opportunity to work across all of the titles under the Scout Publishing banner, many of which have strong legacies with dedicated audiences,” said Grove.
“It’s an exciting prospect for each of these well-known Australian mastheads to cross- pollinate and share relevant content across multiple touchpoints to reach new audiences. I’m looking forward to taking each of these iconic brands into the future.”
RACAT Group chairman and CEO David Haslingden, commented, “RACAT Group’s mission is to create media inspired by good nature, and that’s what Scout Publishing is all about.
“We’ve managed to bring together some fantastic mastheads that each occupy a unique space in the Australian publishing landscape, which will position Scout as a leading publishing house in Australia.”
With a combined social following of more than 3.3 million, a monthly social reach of more than 14.5 million, and a combined monthly print and digital readership of 1.5 million unique users, ScoutPublishing will engage with Australians aged 18 to 80 years.
Custom packages will also be available across the Scout Publishing portfolio to reach Australians across multiple touchpoints and demographics.
