Australian Ethical and Paper Moose are out to show money, rather than being the root of all evil, can be a force for good too when you invest with heart.
The campaign works to educate Australians that it’s OK to love money when it’s invested in good causes. Every Australian has the opportunity to build a healthy nest egg and contribute to a healthy planet too.
Nick Hunter co-founder and CEO of Paper Moose said, “Thinking of the kind of person that says , “I love money” out loud probably wouldn’t conjure up a flattering image. But let’s be honest, we all want to know we’ll have enough money in retirement to live comfortably. We’re letting Australians know their money can benefit them and the Earth.”
This is the third campaign Paper Moose has created for Australian Ethical, an investment management company that allows customers to invest ethically – with both the head and the heart.
Australian Ethical head of brand and content Alexander Pace said, “We wanted to make sure this campaign stood out in a sea of super funds. We think it’s distinctive, fun, and colourful, and will appeal to the increasing number of Australians who want to invest their money – and super – ethically,”.
