Australian Esports Business Mogul Broadens Asian Footprint

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Australian esports company Mogul is continuing its push into the Asian market, launching a five-year strategic partnership with Southeast Asian outfit Mineski.

It comes just weeks after Mogul entered a similar partnership with Indian company Critical X.

The Mineski agreement will give Mogul access to the largest esports organisation in Southeast Asia, which operates a cybercafe franchise and an esports event organiser.

“Partnering with Mineski brings Mogul to the largest esports organisation in Southeast Asia, covering live and online events, online tournament series, cybercafes, as well as marketing and promotions programmes in the region,” said Mogul managing director Gernot Abl.

“Mogul and Mineski will work closely over the coming months in advance of the launch of Mineski’s Branded Hub and commencement of our joint marketing activities.”

Mogul’s mogul.gg tournament platform allows gamers to organise their own tournaments and play head-to-head for pooled prize money.

Users can also follow elite players using the platform.

“We’re very excited to enter this strategic partnership with Mogul where we will now launch a Branded Hub, offer online tournaments and events across the Southeast Asian region, as well as roll out Mogul’s platform at our gaming cafes,” said Mineski CEO Ronald Robins.

“Mogul offers Mineski an exciting way to engage with our existing fans and audience, as well as develop new ways of increasing that audience on a global scale – particularly with novel initiatives such as group subscriptions enabled by Mogul’s platform.”

Mogul recently announced the appointment of Canva co-founder and chief product officer Cameron Adams as a non-executive director.

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