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B&T > Advertising > Australia Day 2016 Lamb Ad “Teaser” Revealed
Advertising

Australia Day 2016 Lamb Ad “Teaser” Revealed

Staff Writers
Published on: 5th January 2016 at 10:42 AM
Staff Writers
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If any locally made ad can be hotly anticipated then the annual Australia Day lamb commercial would have to be it.

In what’s good news for the advertising industry but bad news for lambs, Meat And Livestock Australia have released a teaser for its coming January 26th campaign.

https://www.youtube.com/watch?v=I9yI0JlJE8o

The work – presumably by The Monkeys (who did last year’s Richie Benaud spot) – is titled ‘Operation Boomerang’ but doesn’t give the ad’s star away just yet.

The 30-second video shows Australians overseas for a variety of reasons – work, holiday etc – rather than being in the country for Australia Day. It then cuts to some sort of military force who presumably have been charged with getting them home for a lamb roast on the nation’s celebratory day.

The Australia Day lamb ads have become somewhat of a tradition since beginning a decade ago and have featured some absolute beauties including last year’s Richie Benaud number and the classic Sam Kekovich’s take on things. Check out some of the classics here:

2015:

https://www.youtube.com/watch?list=PLFayZVFZUn-dGRTK_DSFAJ3CblkTNZOD3&v=UP8bh3F3LZs

2014:

https://www.youtube.com/watch?v=v9Xo0v63wMA

2012:

2009:

https://www.youtube.com/watch?v=73PjxbS-pXM

2007:

2006:

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TAGGED: Advertising Standards Bureau, Australian Open, branding trends, The Portfolio Project
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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