Australia’s news media publishers have scored a record 23 finalist nominations, the third highest in the world from a field of 39 countries, at the prestigious INMA (International News Media Association) Global Media Awards.
Australia’s 23 finalists were just behind India with 25 finalists and the US with 41.
News Corp Australia received the most nominations with 16, followed by Fairfax Media with seven.
This year, the Global Media Awards attracted a record number of 830 entries from 220 media companies in 39 countries. Participants included news media, magazine media, digital media, television media, and radio media.
The INMA shortlist consists of 195 finalists in 20 categories, and two groups for global/national brands and regional/local brands.
NewsMediaWorks CEO Peter Miller said: “The high number of finalists from Australia’s news media publishers in a very competitive field demonstrates that our publishers are among the best in the world.
“Our finalists list shows a range of innovative print, digital and native campaigns, product launches, audience engagement, and monetisation and revenue generation initiatives. The successful results of these initiatives validates the important and trusted role news media has for both advertisers and readers.”
The Global Media Awards competition focuses on six activities crucial to success: energising brands; creating new products; growing, engaging, and monetising audiences; growing advertising revenue; developing customer insights, and instilling innovation.
Australia’s finalist nominations are:
Best Brand Awareness Campaign – global/national brands
- Fairfax Media, Australia, “The Australian Financial Review: The Daily Habit of Successful People”
Best Public Relations or Community Service Campaign – regional/local brands
- News Corp, Australia, “Do Something! Day”
Best Use of an Event to Build a News Brand – regional/local brands
- News Corp, Australia, “Herald Sun Full-On Footy Tour”
Best Use of an Event to Build a News Brand – global/national brands
- News Corp, Australia, “Jeff Horn – The Sunday Mail”
Best New Print Product – regional/local brands
- Herald Sun, Australia, “AFLW Liftout & Supplements”
Best New Print Product – global/national brands
- Fairfax Media, Australia, “Fairfax Media: Executive Style magazine”
- News Corp, Australia, “News Corp Travel Tuesday Escape Everyday Series”
Best Launch of a Brand or Product to Create An Audience Segment – regional/local brands
- News Corp, Australia, “Local Sports Stars”
Best Launch of a Brand or Product to Create An Audience Segment – global/national brands
- News Corp, Australia, “News Prestige Network Launch”
Best Idea to Grow Advertising Sales or Retain Advertising Clients – regional/local brands
- News Corp, Australia, “News Advance Program”
Best Execution of Print Advertising – regional/local brands
- News Corp, Australia, “The Book of Mormon Mega Wrap”
Best Execution of Print Advertising – global/national brands
- News Corp, Australia, “#SamDay or How our Two Biggest Mastheads Changed Their Name for the Day”
Best Execution of Native Advertising – global/national brands
- News Corp, Australia, “Suncorp Federal Budget”
Best Use of Data Analytics – regional/local brands
- Fairfax Media, Australia, “InsightsPlus”
- News Regional Media, Australia, “A Digital Playbook for Every Newsroom”
Best Use of Data Analytics – global/national brands
- Fairfax Media, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growth”
Best Use of Consumer Research – regional/local brands
- Fairfax Media, Australia, “InsightsPlus”
- News Corp, Australia, “App Only and App Management Research”
Best Use of Consumer Research – global/national brands
- Fairfax Media, Australia, “Kidtopia Festival”
- News Corp, Australia, “The Food Mood and Media Connection”
Best New Corporate Innovation Initiative – global/national brands
- Fairfax Media, Australia, “Project Blue”
Best New Concept or Innovation to Create New Profit Centres – regional/local brands
- Herald Sun, Australia,
“Herald Sun Destination Education”
Best New Concept or Innovation to Create New Profit Centres – global/national brands
- News Corp, Australia, “International Pro Darts Showdown Series”
The 40 first-place winners will be announced at the Global Media Awards Ceremony on 4 June in Washington. Also announced will be regional winners and the global ‘Best in Show’.
The awards ceremony will be held in conjunction with the 88th Annual INMA World Congress of News Media.
