Freedom Kitchens has appointed independent media agency Atomic 212° to handle its media account, rounding out a string of recent wins for the agency.
Atomic 212° has nabbed the Freedom Kitchens digital and ATL media account, following a closed pitch. The agency’s first assignment involves the implementation of an exciting brand partnership with Nine’s The Block.
Freedom Kitchens’ head of marketing and retail Carla Madgwick said of the appointment: “Lead generation is key to our business success, and while we were meeting our targets, we also had future growth in mind. So we were looking for a progressive, forward-thinking agency with the expertise and knowledge to help deliver the level of leads we are striving for.
“Not only does Atomic offer that, but we found the team really wants to understand our business and has a mutual goal to achieve the results. A real partnership for our future!”
The account will be managed by Atomic 212° head of performance Sascha Bonomally.
“This is a very exciting win for Atomic,” Bonomally said. “Freedom Kitchens is already such an impressive and established brand, but there are still plenty of exciting opportunities for growth.
“We plan to drive a data-first strategy which focuses on quality lead generation. Too many lead-generation campaigns result in “nibbles” that go nowhere, but we plan to drive actual appointments through a strategically optimised channel mix and an innovative digital strategy.
“We are starting with a strong brand, so the framework is already there. Now we have to deliver on our strategy. I’m confident that before long we’ll be cooking with fire.”
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