Atomic 212° Wins Dan Murphy’s & BWS Performance Media Buying Account

Atomic 212° Wins Dan Murphy’s & BWS Performance Media Buying Account
SHARE
THIS



Atomic 212° has been appointed to the Dan Murphy’s and BWS performance media buying account following a competitive pitch, with SEM shifting to Atomic 212° effective immediately.

The appointment represents a true business partnership to join forces with to of the most recognisable brands in the market and showcases Atomic 212°’s smarter, faster and accountable media model. The agency was initially appointed on the SEO marketing in 2019 and has since expanded to manage SEM.

Dan Murphy’s Head of Marketing Utadi Murphy said: “Data-lead marketing and our strategic approach to Search sit at the heart of our customer growth agenda at Dan Murphy’s and across the Endeavour Group, so we’re pleased to be working with a leader in the industry.”

BWS Head of Marketing Vanessa Rowed said: “From the start, Atomic 212° stood out with their smarts in digital marketing and how to apply it successfully for the BWS and EDG group. We are really excited to be working with them.” Atomic 212° General Manager of Media Technology, Tom Sheppard adds; “We are excited to leverage our unique model surrounding smarter, faster and accountable media, to help improve the paid search activity across both brands.

“Search is an integral part of any omnichannel retail strategy, Dan Murphy’s and BWS are doing some truly innovative things, and we are thrilled to be working with them as their performance agency. And a special thanks to the Atomic 212° team – in particular Sascha Bonomally: Head of Performance and Angus Bower: Head of SEO, for their contribution to date.

“We have gone to market as an agency that combines technology, media and analytics under the one roof, and the clients couldn’t be happier. We believe a client’s first party data is their competitive edge and we look for ways to make it work harder through our USP” says Tom.

 

Please login with linkedin to comment

Atomic 212 Dan Murphy's

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine