Atomic 212° Wins Dan Murphy’s & BWS Performance Media Buying Account

Atomic 212° Wins Dan Murphy’s & BWS Performance Media Buying Account
SHARE
THIS



Atomic 212° has been appointed to the Dan Murphy’s and BWS performance media buying account following a competitive pitch, with SEM shifting to Atomic 212° effective immediately.

The appointment represents a true business partnership to join forces with to of the most recognisable brands in the market and showcases Atomic 212°’s smarter, faster and accountable media model. The agency was initially appointed on the SEO marketing in 2019 and has since expanded to manage SEM.

Dan Murphy’s Head of Marketing Utadi Murphy said: “Data-lead marketing and our strategic approach to Search sit at the heart of our customer growth agenda at Dan Murphy’s and across the Endeavour Group, so we’re pleased to be working with a leader in the industry.”

BWS Head of Marketing Vanessa Rowed said: “From the start, Atomic 212° stood out with their smarts in digital marketing and how to apply it successfully for the BWS and EDG group. We are really excited to be working with them.” Atomic 212° General Manager of Media Technology, Tom Sheppard adds; “We are excited to leverage our unique model surrounding smarter, faster and accountable media, to help improve the paid search activity across both brands.

“Search is an integral part of any omnichannel retail strategy, Dan Murphy’s and BWS are doing some truly innovative things, and we are thrilled to be working with them as their performance agency. And a special thanks to the Atomic 212° team – in particular Sascha Bonomally: Head of Performance and Angus Bower: Head of SEO, for their contribution to date.

“We have gone to market as an agency that combines technology, media and analytics under the one roof, and the clients couldn’t be happier. We believe a client’s first party data is their competitive edge and we look for ways to make it work harder through our USP” says Tom.

 

Please login with linkedin to comment

Atomic 212 Dan Murphy's

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]