Media agency Atomic 212˚ has become a foundation Partner of Inclusively Made to increase authentic representation of people with disability in marketing campaigns and make inclusion business as usual.
As a foundation partner and the first media agency partner, Atomic 212˚ has committed to creating tangible change towards authentic disability inclusion in marketing and production. The partnership starts this month and Atomic 212˚ is leading research for Inclusively Made’s 2026 Inclusion Imperative Report.
“One in five people have a disability in Australia, but they are significantly underrepresented in content and behind the scenes. Inclusively Made exists to change that. As our clients’ media partner, we sit on a wealth of data and play a crucial role in defining how brands best reach and influence their audience, as well as how best to consider this when collaborating with media owners. By shining a light on this well before the campaign moves into production, we believe we can make a huge difference in better representation and accessibility,” said Atomic 212˚ chief executive officer, Rory Heffernan.
“We’re honoured to join as a foundation partner and do what we can to help the Inclusively Made team and its founder, Henry Smith, make a difference.”
Inclusively Made’s other foundation partners include KFC, Mastercard, Nine Network, Stan, Woolworths, BIG W, Bupa, Telstra, Thinkerbell and Entertainment Partners.
Inclusively Made is the certification standard for inclusive production in film, television and advertising. It helps companies embed disability inclusion from day one—not as an afterthought, but as a creative and cultural asset. Its certification and accreditation pathways are designed to empower brands, creative agencies and production companies to lead inclusion with confidence.
“We’re excited to welcome Atomic 212° as our first media agency foundation partner. Inclusive advertising requires end-to-end collaboration, and by integrating with leaders in media planning and buying, we’re ensuring that people with disability are considered at every stage of the production process,” concluded Inclusively Made CEO, Paul Nunnari.
“This partnership demonstrates what’s possible when industry leaders work together to make inclusion business as usual.”
