ATime&Place has delivered a moving, soaring ode to beer for Balter in a new campaign created with in collaboration with the brewer’s creative team.
Genna Nibaldi, head of marketing, Balter Brewing Company: “As marketers we are in the business of selling dreams. But let’s be honest, many of them can be disappointing. Not beer though. Good beer is always as good as you thought it was going to be, often better. And Balter exists to celebrate good beer and bring it to the most people.”
Matt Lawson, CCO, ATime&Place, said, “You know what I love? That rich people don’t have better beer. Really good beer is a dream that is available to everyone. Since we first looked towards the heavens and thought, “Phwoaar….I wish I had a beer right now”, having a beer has been a dream that has united us all. But we are here to say that beers do come true, quite easily.”
This is the first work for Balter Brewers by new independent agency ATime&Place since the agency team left Deloitte Digital in late 2024.
The campaign is brought to life across TV, digital, outdoor, on and off-prem and Balter’s owned channels.
Campaign Credits
Client: Balter Brewing Co
Co-Founder: Stirling Howland
Head of Marketing: Genna Nibaldi
Creative Director: Ben Trueman
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Copywriter: Andy Matthews
Senior Designer: Caity Moloney
Senior Finished Artist: Ian Lewis
Head of Broadcast: Marlese Byfield
Chief Executive Officer: Adrian Mills
General Manager: Britt Rigoni
Planning Director: Sally Denniston
Production: Scoundrel
Director: Ariel Martin
Executive Producers: Adrian Shapiro & Kate Gooden
Producer: Charlie Taylor
DOP: Max Walter
Post: ARC
Editor: Phoebe Taylor
Colourist: Fergus Rotherham
Online Artist: Richard Lambert
Producer: Cheryn Frost
Sound: Massive Music
Composer: Lance Gurisik
Sound Design: Simon Kane
Casting: Citizen Jane Casting
