In the lead up to this year’s Cairns Crocodiles Awards, B&T is sharing the work across the Asia region that caught our attention.
This year, there have been wonderful campaigns in February by brands from the region. Here are B&T’s picks.
Alibaba Cloud, ‘Your Epic Vibe’, Ogilvy Shanghai
Alibaba Cloud and Ogilvy Shanghai invited Winter Olympic fans to co-create a stunning video artwork using Alibaba Cloud’s AIGC (Generative AI) technology.
Apple, ‘Glad I Met You’, TBWA\Media Arts Lab Shanghai
To celebrate Chinese New Year, Apple created a stop-motion animation that follows Lin Wei and a lost dog, Little White, whose chance encounter unfolds into a series of funny, tender moments. The footage was captured using an iPhone 17 Pro.
McDonald’s. The Boat, Leo Indonesia
McDonald’s film ‘The Boat’ is a beautifully shot film that highlights the local customs, spirit and generosity of everyday Indonesians. Created by Leo Indonesia, the spot celebrates McDonald’s 35th anniversary in the country and stars Indonesian actor Ario Bayu.
Cadbury 5 Star, Destroy Valentine’s Day, Ogilvy India
Cadbury’s 5 Star chocolate bar has called a truce after years of destroying Valentine’s Day in this hilarious spot by Ogilvy India. The brand announced they’re planning to undo the damage of their previous campaigns by sponsoring 1 million dates with a twist!
Adidas, Happy New Year, TBWA Shanghai
For Chinese New Year, Adidas is showcasing the passion, togetherness and shared spirit of young footballers from the Tsinghua University High School and Xu Genbao Football Base. The film is tribute to the dedication of China’s youth footballers and how their love of the sport resonates with Chinese New Year values of family, togetherness, hope and optimism.
