It’s November 21, the mercury’s climbing (out West anyway), and there’s a familiar waft of zinc and Aerogard drifting through the air. Cricket season has officially arrived, and with the Ashes kicking off in Perth today, the anticipation couldn’t be higher – not to mention the tension between English and Aussie colleagues.
In Australia, Cricket is woven into our summers, our slang and, thanks to decades of brands having an absolute field day, our advertising culture. Aussie cricket ads serve as nostalgia triggers. They inspire the catchphrases we cheer out when the wheely bin gets rolled out at a Summer BBQ and the jingles we just can’t help but sing along to.
While the English bring heritage, tradition and the occasional press conference tantrum about what “counts as the spirit of the game”, Australia brings iconic ads and a reminder that rules are rules.
So, in honour of the first ball being bowled in just a few hours (and the English already mentally preparing their weather-based excuses), we’re revisiting the best Aussie cricket ads ever made – plus a few new standouts from this year that might just be on their way to being cemented in history.
The All-Time Classics
These are the ads that made us laugh, made us nostalgic and made us sprint straight to the backyard demanding someone bowl at us. They’re unforgettable for all the right reasons and a few very questionable wardrobe choices. So let’s take a trip down memory lane as we remember the best of the best cricket ads throughout history.
C’mon Aussie C’mon
No collection of Aussie Cricket ads, or in fact, Aussie ads at all, would be complete without this absolute icon.
A punchy 60-second Mojo-created jingle celebrating Aussie cricket stars grew into the chart-topping anthem “C’mon Aussie, C’mon,” becoming an enduring rallying cry for the Australian game and for fans nationwide.
Fighting Talk
Mojo turned advertising on its head with this one, reminding the Aussie’s of all the pressure mounting on them and all the “fighting talk” from the Poms.
How Do You Feel?
A classic MOJO-made Tooheys beer ad featuring cricketer Dennis Lillee turned his cheeky “How do you feel?” response into a hugely popular national catchphrase.
Marmite Vs. Vegemite
A cheeky Marmite sampling stunt during the 2019 Ashes sparked a fiery Marmite-vs-Vegemite rivalry, prompting Vegemite to hit back with its own bold UK press ad.
Turns out the Aussie favourite didn’t realise just how sharp Marmite’s British wit can be. Their response, appearing in the same paper the next day…
Hardys Wine
Hardys wine can’t seem to decide whether they’re sledging England or cheering them on. The Aussie brand has delivered some brilliantly funny campaigns—most notably their 2015 spots as England Cricket’s official sponsor.
Commbank 20 Not Out
In 2018, instead of the usual testosterone-heavy ute and beer ads, Commbank released a fresh, uplifting spot celebrating 20 years of backing every level of the sport, showcasing young girls playing cricket and highlighting the game’s future.
The brand later followed up with a remake of the iconic C’mon Aussie, C’mon ad celebrating the Aussie Women’s Cricket team.
NRMA Cricket Covers
NRMA turned a century-old cricket staple, the plain white pitch covers, into Australia’s biggest out-of-home media canvas, transforming rain delays from sponsorship risk into a powerful showcase of their commitment to HELP and unmatched fan visibility.
VB’s England Bitter
When “Stumpgate” sent England into full meltdown, VB answered with “England Bitter,” a perfectly pitched PR jab delivered straight to the English dressing room. The stunt blew up instantly, front-page news, TV coverage, giveaways, and millions in earned media, making it one of VB’s most effective campaigns ever.
2025 Standouts
This year’s crop proves cricket advertising has evolved beyond just sweaty blokes, backyard wickets and sponsorship logos the size of Tasmania. Ok… slightly evolved.
Westpac
Kicking off a summer of domestic and international cricket, Westpac’s new campaign taps the star power of players like Pat Cummins, Alyssa Healy, and Phoebe Litchfield to highlight how “It Takes A Little Westpac” to achieve life’s big moments. Developed with BMF, the fully integrated program spans TV, digital, in-stadium experiences, and community engagement.
oOh!media
oOh!media has signed an agreement with Cricket Australia to deliver news, highlights and scores across six of its Out of Home environments for the 2025-26 NRMA Insurance Men’s Ashes Series.
From November 21, oOh! is giving brands a powerful way to connect with millions of fans during the biggest sporting event of the summer across its Airport, Road, Retail, Street, Rail, and Office digital network, taking the energy of the stadiums to Australians wherever they are.
Gillette
This Movember, Gillette is showcasing the power of the Mo with a bold new campaign featuring Australian cricketer and Gillette ambassador Pat Cummins. Titled “Your Mo Is Calling,” the campaign encourages Aussies to start November clean-shaven and grow their moustaches to raise funds and awareness for men’s health.
Liquorland
Liquorland is hitting this summer for six with the launch of its Score More This Summer campaign, led by Australian Men’s Test Cricket Captain, Pat Cummins.
Rolling out nationwide ahead of the return of the Ashes, the campaign celebrates the spirit of summer and gives cricket fans even more to cheer about. The ad follows Pat as he swaps the cricket pitch for the dance floor, bowling green and even a game show – proving that while he may be number one on the field, he may not be good at everything. One thing is certain, however, he does know how to score more when it comes to value at Liquorland.
NRMA
NRMA Insurance in partnership with Accenture Song has launched a new brand campaign ‘Helping the game we love continue to thrive’, marking the brand’s 100-year history of helping Australians and its ongoing support of cricket and its communities.
Sportsbet
To welcome the England cricket team and their fans to Australia for The Ashes, Sportsbet has unveiled a gigantic box of tissues at Forrest Place in Perth.
The 4.5-metre-high monument celebrates the time-honoured tradition of the Poms whingeing about everything from the rules they wrote themselves, to the ball, the pitch, the umpires, the weather and, of course, the “Spirit of Cricket”.
England Bitter Returns
Last time we faced up against England, it got a little heated. Things were said, beers refused, and 250-year-old rules seemingly forgotten. So now, with the poms on local soil for the huge summer of cricket ahead, VB is on a mission to make sure that history does not repeat itself by making sure that every English player, coach, and fan is absolutely clear on the most basic rule of cricket: stay in your crease.
Created by Droga5 ANZ, part of Accenture Song, the new VB campaign kicks off with a helpful full-page reminder in London’s Daily Mirror, ensuring the English will be refreshed on the stumping rule throughout their tour, with cheeky OOH greeting them at the airport, as well as ongoing activity near cricket venues.
So as the first Ashes test kicks off in Perth today, B&T invites you to crack open a cold one, put your feet up and enjoy a proper weekend of cricket. And to our friends from the UK: welcome. We hope you enjoy your stay, your sunburn and your inevitable Day Three existential crisis.
Game on ;)
