Apple has released the first ad for its Vision Pro device which, despite its looks, is neither an augmented reality (AR) headset nor a virtual reality (VR) headset. Instead, Apple bills it as a “spatial computer”.
Clearly seeking the conjure memories of the first iPhone which despite its relatively lacklustre specifications at the time changed the game for mobile phones, this new spot, created by longstanding creative partner TBWA\Media Arts Lab, follows a markedly similar pattern.
The Vision Pro, if you’re unaware, is essentially a headset that acts like a computer. Rather than using it to play games, as with many VR headsets, you can browse the web, watch videos and use apps in a new, immersive manner. It’s due for release on 2 February and will set you back a cool $5,300 Aussie. Gulp.
But back to the ads. The original iPhone ad — not to be confused with the original iPod ad — featured quick cuts of lots of people saying “Hello” into old-timey phones before the viewer is greeted with the new (now old) way of doing things with the first iPhone.
Will the Vision Pro go on to be as transformative as the iPhone? We’ll have to wait and see.
Please login with linkedin to commentApple
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97 per cent (or 21.4M) of Australians aged 14+ consuming news in any given month. The figures reflect the evolving and deepening landscape of news media titles and readership behaviours across print and […]
The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7 per cent year-on-year. This was a slowdown from the growth of 9.1 per cent reported in 2022, however, a […]
To celebrate the launch of BOB MARLEY: ONE LOVE, Grammy-nominated Australian music producer FISHER has put his spin on Bob Marley’s legendary track ‘JAMMING’. The global collaboration was spun up by Australia-integrated agency Hello Social and has already amassed over 5M plays. View this post on Instagram A post shared by FISHER (@followthefishtv) […]
Following a highly contested pitch, media agency UM announces its appointment as media agency of record for global car manufacturer Chery.UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.
Over half (61 per cent) of Australian women would consider leaving their job if they find out that their organisation has a gender pay gap — regardless of how big the gap is — according to new research by HR tech unicorn HiBob. Surprisingly, 36 per cent of men also express a willingness to leave, […]
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]