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Reading: Apple Unveils ‘Better You’ Campaign For Launch Of The Latest Apple Watch
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B&T > Advertising > Apple Unveils ‘Better You’ Campaign For Launch Of The Latest Apple Watch
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Apple Unveils ‘Better You’ Campaign For Launch Of The Latest Apple Watch

Staff Writers
Published on: 24th September 2018 at 10:30 AM
Staff Writers
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They haven’t exactly taken the world by storm as Apple would’ve hoped, but it appears the planet’s first trillion dollar company is persevering with its watches all the same.

Cue latest campaign to promote the new Apple Watch Series 4.

The campaign, titled ‘Better You’, shows a young bearded man morph into multiples of himself as he heads out for a spot of exercise.

It’s the work of Apple’s in-house creative team and, like all Apple ads, comes with a banging soundtrack to boot, this time courtesy of Young Fathers’ techno track Toy. Check out the fun spot below:

https://www.youtube.com/watch?v=ms4yxJcvW3s

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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