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Reading: Apple Reportedly Working On Touchscreen Macs
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B&T > Technology > Apple Reportedly Working On Touchscreen Macs
Technology

Apple Reportedly Working On Touchscreen Macs

Staff Writers
Published on: 13th January 2023 at 9:31 AM
Staff Writers
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Apple is reportedly working on a new touchscreen Macs, with a MacBook Pro with OLED expected to be the first touchscreen model off the production line.

Apple engineers are reported to be “actively engaged” in the project, according to people familiar with the efforts. However, a launch has not been finalised and the plans could change.

Based on current internal deliberations, the company could release the first model in 2025 as part of a larger update to the Mac lineup.

A representative for Apple declined to comment on the rumour when asked by Bloomberg.

The move would mark a major change in Apple’s design philosophy as Steve Jobs previously said that touchscreen computers were “ergonomically terrible” and that touchscreens should only be reserved for smaller products such as the iPhone and iPad.

The current plans would see first touchscreen MacBook Pro retain a traditional laptop design, including a standard trackpad and keyboard. Over time, Apple could expand touch support to more of its Mac models.

Whether a touchscreen would convince any new buyers to switch to Mac — or any existing users move away as Jobs predicted — remains to be seen.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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