Apple has showcased the durability and cinematic camera capabilities of its iPhone 17 Pro in a spot directed by Seb Edwards that is equal parts ad and action film.
Set to “Come Rain or Come Shine” by Connie Francis, the behind-the-scenes film positions the new smartphone as a heroic companion for those filmmakers who stop at nothing to get the shot. As they push creative boundaries, their iPhone 17 Pro takes the brunt and acts as a shield, all while capturing incredible footage.
Shown in the striking new Cosmic Orange finish, iPhone 17 Pro reinforces its position as the ultimate creative tool for filmmakers who demand the absolute best.
The campaign will run across Apple’s digital platforms, social media, cinema and broadcast channels.
Credits:
Agency: Apple Marcom
Director: Seb Edwards
Production Company: Park Pictures
Post-Production VFX Company: Kevin VFX
Editing: Tom Lindsay, Trim Editing
Director of Photography: Edu Grau
Music: Connie Francis “Come Rain Or Come Shine”
