Apple has released the latest instalment of its long-running ‘Shot on iPhone’ campaign, this time built around a music video for Berlin electronic duo Brutalismus 3000’s track “Kairo.”
The concept handed creative control to the crow itself. Mid-performance, the vocalist Vassiliki Daldas threw an iPhone into the audience, allowing fans to capture the night from their own vantage point as the phone passed through the mosh pit. Many attendees shot parts of the footage, turning the audience into an unofficial camera crew. The video was shot entirely on the iPhone 17 Pro Max.
Directors James Topley and Ivo Beckett of Magna Studios, formerly known as the filmmaking duo Deadhorses, oversaw the project. They used the raw, fan-shot footage and edited it into a single continuous video, weaving together scenes from across the venue into a portrait of Berlin’s underground electronic scene.
The approach avoided conventional concert filming and leaned into the chaos of strobe lighting, fog, sweat and movement to put the audience directly inside the show.
The project was led by TBWA\Media Arts Lab London, with the video also using additional supporting software and hardware beyond the iPhone to pull the footage together.
‘Kairo’ premiered on Brutalismus 3000’s YouTube channel. The campaign also spans digital, social and out-of-home in Germany.
The release adds to Apple’s ongoing use of ‘Shot on iPhone’ as a way to prove out the camera capabilities of its latest hardware in difficult shooting conditions. The brand has repeated this with past collaborators, including Olivia Rodrigo, to showcase each new iPhone generation’s camera performance.
