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Reading: Apple Flaunts iPhone Camera Quality And Battery Life In Epic ‘5-Hour’ Ad
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B&T > Media > Apple Flaunts iPhone Camera Quality And Battery Life In Epic ‘5-Hour’ Ad
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Apple Flaunts iPhone Camera Quality And Battery Life In Epic ‘5-Hour’ Ad

Staff Writers
Published on: 11th March 2020 at 10:39 AM
Staff Writers
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The latest instalment of Apple’s long-running ‘Shot on iPhone’ campaign could be the most epic yet.

The cinematic piece takes the viewers through the famous Hermitage Museum in St. Petersburg, Russia.

Traversing through 45 galleries and past 588 masterpieces, the video is shot entirely on an iPhone 11 Pro.

More impressively, it is shot in one continuous take – and with just one battery charge.

Apple has long been criticised for the poor battery life on older model iPhones.

However, more recent models have made significant inroads in providing a more long-lasting battery life for users.

As the video ends, Apple takes the opportunity to show that even after the five-hour video shoot, there’s still 19 per cent battery left on the phone.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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