Apple Flaunts iPhone Camera Quality And Battery Life In Epic ‘5-Hour’ Ad
The latest instalment of Apple’s long-running ‘Shot on iPhone’ campaign could be the most epic yet.
The cinematic piece takes the viewers through the famous Hermitage Museum in St. Petersburg, Russia.
Traversing through 45 galleries and past 588 masterpieces, the video is shot entirely on an iPhone 11 Pro.
More impressively, it is shot in one continuous take – and with just one battery charge.
Apple has long been criticised for the poor battery life on older model iPhones.
However, more recent models have made significant inroads in providing a more long-lasting battery life for users.
As the video ends, Apple takes the opportunity to show that even after the five-hour video shoot, there’s still 19 per cent battery left on the phone.
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