Apple Flaunts iPhone Camera Quality And Battery Life In Epic ‘5-Hour’ Ad

Apple Flaunts iPhone Camera Quality And Battery Life In Epic ‘5-Hour’ Ad

The latest instalment of Apple’s long-running ‘Shot on iPhone’ campaign could be the most epic yet.

The cinematic piece takes the viewers through the famous Hermitage Museum in St. Petersburg, Russia.

Traversing through 45 galleries and past 588 masterpieces, the video is shot entirely on an iPhone 11 Pro.

More impressively, it is shot in one continuous take – and with just one battery charge.

Apple has long been criticised for the poor battery life on older model iPhones.

However, more recent models have made significant inroads in providing a more long-lasting battery life for users.

As the video ends, Apple takes the opportunity to show that even after the five-hour video shoot, there’s still 19 per cent battery left on the phone.

 




Please login with linkedin to comment

Apple iPhone

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]