Creator economy agency Amplify has seen four of its talents shortlisted in the 2025 TikTok Awards, including the Creator of the Year category.
The nominations span entertainment, food and lifestyle. With 14 public-vote categories, including Creator of the Year and Entertainment Creator of the Year, the TikTok Awards recognise individuals driving the platform’s creativity forward.
The 2025 Amplify nominees are Latisha Clark (@latishaclarkk) – Creator of the Year, Tom Smallwood (@tom.smallwood) – Food Creator of the Year, Aicha Robertson (@aichark) – Entertainment Creator of the Year, and Rachael Evren (@rachevren) – Entertainment Creator of the Year.
Clark is continuing a legacy and is following in the footsteps of her mum, Kat Clark, who took home the same title in 2022. With over 3.7 million TikTok followers and a fanbase that spans Gen Z and millennial audiences, Latisha blends humour, heart and authenticity into her posts.
Smallwood is known for his viral food content and humorous approach to daily food reviews. His debut book Tom’s Diner launches on 11 November, secured through Amplify’s talent management team. Amplify has represented Tom since 2019.
Robertson’s nomination recognises her personality-led content and fashion-focused storytelling. In November, she will attend the UK premiere of Wicked as a guest of Universal Pictures, an opportunity arranged through Amplify. She has worked with brands including Netflix, Prime Video and L’Oreal and has been represented by Amplify since 2025.
Evren is known for her high-production cosplay, acting and cinematic comedy content. She rose to prominence as a contestant on Love Island Australia and has continued to grow her audience through genre-blending TikTok content. She has recently been announced as a cast member of The Traitors season three (Network 10), a placement secured via Amplify’s Screen division. Amplify has represented Rachel since 2024. Brand collaborations include Stan Australia, Paramount+ and Netflix.
This year’s nominations mark the fourth consecutive year that Amplify talent has appeared in TikTok’s top creator categories.
“Having four of our creators recognised across major categories is a proud moment for the entire Amplify team. These nominations aren’t just about numbers, they’re about storytelling, consistency and community. Our creators genuinely connect with their audiences, and that’s what cuts through,” David Arthur, head of talent at Amplify, said.
“It’s not a coincidence that Amplify talent keeps showing up in these lineups. We’re obsessed with growing meaningful creator careers, not just viral moments, and it’s exciting to see that resonate with both audiences and the industry,” Sonja Stindl, general manager at Amplify, added.
Public voting is open until 16 November via the TikTok app. Winners will be announced at the TikTok Awards on 26 November, which will be livestreamed from Sydney. Fans can vote once per day per category by heading to the in-app voting hub.
