Amplify Collaborates With Instagram To Create Content For 2021 IGTV Series

Amplify Collaborates With Instagram To Create Content For 2021 IGTV Series
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Amplify, a leading youth content, events and talent agency, announced on Tuesday that it has collaborated with Instagram to create content for its 2021 IGTV series.

IGTV first launched in Australia in June 2018 as a space for long-form content and the home of premium episodic content.

Amplify proactively approached Instagram with the idea of creating six original IGTV series with some of Australia’s top online creators, including Georgia Productions, Jamie Zhu, Alright Hey and Geek GG, to leverage the audience of these young digital stars.

The first series to launch, Give it a Go, has already gained more than 540,000 views. Over eight episodes, Kids Choice Awards winner and YouTube superstar Georgia Productions will give anything a go and takes on a new task every week whether it be Latte Art, Hairdressing or Dog Grooming.

Online comedian Alright Hey’s series Drag It Out is another in the collaboration, and features popular Sydney drag queen Hannah Conda making over the likes of Jack Vidgen, Australia’s Eurovision representative Montaigne, and Independent MP Alex Greenwich.

Alex Reid, Co-Founder of Amplify, said: “‘We’re excited to collaborate with Instagram on these series to give Australian content creators the opportunity to increase their production value and to create premium content for their audiences.”

“We see a huge potential in creating shows and formats for platforms like IGTV and giving our creators the ability to level-up their content is of massive benefit to audiences,” he added.

Zaac d’Almeida, Strategic Partner Manager for Instagram Australia/NZ, said: “IGTV has evolved into the mobile-first destination for long-form video content, and we are thrilled to see some of Australia’s favourite creators bring their ideas to life across these new series from Amplify. Instagram is committed to the vibrant community of creators that use our platform every day to inspire, entertain and engage with audiences here and all over the world.”

Amplify Team:

Alex Reid – Executive Producer

Tom Maynard – Executive Producer

Jameson Fahy – Producer

Michelle Melky – Creative Producer

Georgea Staite – Project Manager

Partners:

Zaac d’Almeida – Strategic Partner Manager Instagram Australia/NZ

In the past 12 months Amplify has doubled its Sydney team. The IGTV series’ follows a huge year of social-first productions, including a Top 10 Spotify Original podcast, Gee Thanks, with YouTube sensations and sisters Georgia Productions and Lily Grace.

The agency is currently in pre-production for Season 2 of Love Songs, the world’s first narrative web series created for TikTok.

Please login with linkedin to comment

amplify Instagram

Latest News

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

Nielsen To Publish Global Annual Environmental, Social And Governance Report
  • Marketing

Nielsen To Publish Global Annual Environmental, Social And Governance Report

Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas including diversity, equity and inclusion, human capital, governance, data privacy and security, environment, and communities. The report is designed to demonstrate how Nielsen does what it does with responsibly and with integrity—and how that […]

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes
  • Marketing

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]