Amplify, a leading youth content, events and talent agency, announced on Tuesday that it has collaborated with Instagram to create content for its 2021 IGTV series.
IGTV first launched in Australia in June 2018 as a space for long-form content and the home of premium episodic content.
Amplify proactively approached Instagram with the idea of creating six original IGTV series with some of Australia’s top online creators, including Georgia Productions, Jamie Zhu, Alright Hey and Geek GG, to leverage the audience of these young digital stars.
The first series to launch, Give it a Go, has already gained more than 540,000 views. Over eight episodes, Kids Choice Awards winner and YouTube superstar Georgia Productions will give anything a go and takes on a new task every week whether it be Latte Art, Hairdressing or Dog Grooming.
Online comedian Alright Hey’s series Drag It Out is another in the collaboration, and features popular Sydney drag queen Hannah Conda making over the likes of Jack Vidgen, Australia’s Eurovision representative Montaigne, and Independent MP Alex Greenwich.
Alex Reid, Co-Founder of Amplify, said: “‘We’re excited to collaborate with Instagram on these series to give Australian content creators the opportunity to increase their production value and to create premium content for their audiences.”
“We see a huge potential in creating shows and formats for platforms like IGTV and giving our creators the ability to level-up their content is of massive benefit to audiences,” he added.
Zaac d’Almeida, Strategic Partner Manager for Instagram Australia/NZ, said: “IGTV has evolved into the mobile-first destination for long-form video content, and we are thrilled to see some of Australia’s favourite creators bring their ideas to life across these new series from Amplify. Instagram is committed to the vibrant community of creators that use our platform every day to inspire, entertain and engage with audiences here and all over the world.”
Alex Reid – Executive Producer
Tom Maynard – Executive Producer
Jameson Fahy – Producer
Michelle Melky – Creative Producer
Georgea Staite – Project Manager
Zaac d’Almeida – Strategic Partner Manager Instagram Australia/NZ
In the past 12 months Amplify has doubled its Sydney team. The IGTV series’ follows a huge year of social-first productions, including a Top 10 Spotify Original podcast, Gee Thanks, with YouTube sensations and sisters Georgia Productions and Lily Grace.
The agency is currently in pre-production for Season 2 of Love Songs, the world’s first narrative web series created for TikTok.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]