Creator economy agency and production studio Amplify has appointed Sonja Stindl as their new Head of Talent.
This recognises the need for a dedicated resource to work with their growing roster of online content creators across TikTok, Instagram, and YouTube.
Founded by digital media veterans Tom Maynard and Alex Reid, Amplify has built a creator driven studio and agency working with globally recognised brands, from Spotify to Lego and Canva.
In May this year, Amplify released Love Songs, a world-first first narrative series produced for TikTok, with a commission from Tinder as an exclusive brand partner. Amplify also produces Gee Thanks, a Top 10 Spotify Original podcast, with YouTube sisters Georgia Productions and Lily Grace.
Stindl (pictured) said she believes the Amplify model of content production and talent management was a unique approach to the creator economy.
“Amplify is such a dynamic agency that pushes the boundaries in the way they connect talent, brands and produce content. I am so excited to join this progressive agency as the Head of Talent, I am looking forward to building out our industry leading talent division.”
This appointment comes as Amplify is expanding their roster of leading YouTube and TikTok video creators, announcing representation for Saksham Magic, Australia’s fastest growing creator on YouTube shorts, as well as Radio personality Mitchell Coombs, rising online gamer Reekid and more.
Mitchell Coombs said, “I’m so stoked to sign with Amplify exclusively. We’ve already released my first line of podcast merch which was amazing, and there’s a bunch of things in the works for TikTok, Insta and beyond.”
“The team are brilliant and I’m keen to work with them to keep growing my online madness!”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]