Amazon Maintains Position As Most Valuable Tech Brand, But Chinese Companies Are Moving Up The Ranks

Amazon Maintains Position As Most Valuable Tech Brand, But Chinese Companies Are Moving Up The Ranks

Amazon has maintained its position as the world’s most valuable technology brand, but there is now a growing presence of Chinese companies in the Top 10.

Published by Brand Finance, the ‘Tech 100 2019’ lists US tech giants Amazon ($US187.9bn/$AU269.6bn), Apple ($US153.6bn/$AU220.4bn), Google ($US142.7bn/$AU204.8bn), Microsoft ($US119.5bn/$AU171.5bn) and Facebook ($US83.2bn/$AU119.4bn) as the five most valuable tech brands in the world.

As well as topping the list overall, Amazon also recorded impressive growth of 24.6 per cent, which Brand Finance says can be attributed to “an ever-diversifying portfolio”.

“Amazon is leaving no stone unturned as it relentlessly extends into new sectors, however its technological might still overshadows rivals to retain the status of the world’s most valuable tech brand,” said Brand Finance CEO David Haigh.

“The Amazon brand is well-positioned for further growth.”

And while the top five reflects the global dominance of Silicon Valley and the US technology ecosystem, the rest of the top 10 suggests Asia, particularly China, is hot on its heels.

“The presence of Chinese brands this year is most impressive and certainly not to be ignored,” said Haigh.

South Korea’s Samsung ($US74.9bn/$AU107.5bn) took out sixth spot, followed by four Chinese companies: Huawei ($US62.2bn/$AU89.2bn), WeChat ($US50.7bn/$AU72.8bn), Tencent ($US49.7bn/$AU71.3bn) and Taobao ($US46.6bn/$AU66.8bn).

WeChat had the greatest year-on-year growth of the top 10 companies, up 126.2 per cent on 2018.

“Its influence is reflected in the impressive way in which the brand has successfully created a digital ecosystem for its 1 billion Chinese users who use the platform every day to instant message, read, shop, hire cabs, and more,” says Brand Finance in the report.

“Whilst China’s burgeoning middle class makes it attractive to continue strengthening the brand domestically, the massive growth experienced by brands as they pursue international business is also appealing.”

Although not in the top 10,  Baidu-owned online video platform iQiyi was the fastest growing brand all year, surging up 326 per cent to $US4.3bn ($AU6.2bn).




Please login with linkedin to comment

Amazon Apple baidu China WeChat

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]