Alliance Outdoor has appointed Nick Jacobson as Queensland agency sales director, alongside its expansion as a national Out-of-Home (OOH) media business.
With a network now exceeding 560 billboard assets across metro and regional Australia, the business continues to strengthen its presence in the rapidly evolving OOH sector.
Alliance Outdoor brings together market expertise, inventory and a shared vision to build a new kind of large-format network designed for national scale.
The appointment represents a strategic investment in Queensland, a key growth market, and has reinforced Alliance Outdoor’s commitment to combining strong local relationships with national reach.
Jacobson will focus on deepening agency partnerships, unlocking new opportunities, and bringing the company’s national media solutions to agencies, clients and brands across Queensland.
Prior to this, Jacobson worked at Nine Entertainment over a 15 year tenure. He was most recently Nine’s group business director.
Alliance Outdoor chief revenue officer, Daniel McConochie said: “This is an incredibly progressive moment for Alliance Outdoor. We’ve experienced rapid growth, driven by strong demand for our network and the way we partner with agencies and clients.
Our move to a truly national footprint, combined with this key appointment in Queensland, means we’re better positioned than ever to deliver scale, flexibility, and standout results for our clients. We’re building a business that challenges the traditional OOH model: faster, more agile, and deeply connected to our clients’ needs. This is just the beginning of what’s ahead.” McConochie added.
Nick Jacobson said: “It’s an exciting time to be joining Alliance Outdoor. The growth story is impressive, but what really stands out is the energy, ambition, and clear vision for the future. Queensland is a dynamic and fast-moving market, and there’s a real opportunity to bring something different to agencies and clients, combining premium assets with a more agile, solutions-focused approach. I’m looking forward to building strong partnerships and helping brands unlock the full potential of Out-of-Home in a truly national way.”
