Do you often do some sort of exercise and finish it off with a swim but find the “get changed” thing in the middle annoying? Then a new Aussie activewear/swimwear range could be for you.
Known as All I Sea, the face of the brand is none other than former Olympian star Leisel Jones and certainly plays on the massive “activewear as daywear” fashion phenomenon at the moment. Apparently, you can do your workout and then take a dip all in the same gear.
For its debut campaign, the brand bought in some overly attractive people and appeared to drain the famed pool at Sydney’s Bondi Beach for the photo shoot. So who was B&T NOT to publish the stunning images.
The brand spruiks itself thus: “For anyone who loves working out at the beach, then jumping in the ocean for a swim, you now don’t have to worry about a change of clothes because this swimwear is a stylish and functional combination of activewear and swim.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]