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Reading: Former Olympian Leisel Jones Launches “All I Sea” Activewear
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B&T > Marketing > Former Olympian Leisel Jones Launches “All I Sea” Activewear
Marketing

Former Olympian Leisel Jones Launches “All I Sea” Activewear

Staff Writers
Published on: 18th October 2016 at 9:08 AM
Staff Writers
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1 Min Read

Do you often do some sort of exercise and finish it off with a swim but find the “get changed” thing in the middle annoying? Then a new Aussie activewear/swimwear range could be for you.

Known as All I Sea, the face of the brand is none other than former Olympian star Leisel Jones and certainly plays on the massive “activewear as daywear” fashion phenomenon at the moment. Apparently, you can do your workout and then take a dip all in the same gear.

https://www.youtube.com/watch?v=SZAiY_R4E5A

For its debut campaign, the brand bought in some overly attractive people and appeared to drain the famed pool at Sydney’s Bondi Beach for the photo shoot. So who was B&T NOT to publish the stunning images.

The brand spruiks itself thus: “For anyone who loves working out at the beach, then jumping in the ocean for a swim, you now don’t have to worry about a change of clothes because this swimwear is a stylish and functional combination of activewear and swim.”Blog-theright.fit-All-I-Sea-3-1200x800 unspecified1-1200x800 Blog-theright.fit-All-I-Sea-8-1200x800 Blog-theright.fit-All-I-Sea-1200x800 Blog-theright.fit-All-I-Sea-5-1200x800 Blog-theright.fit-All-I-Sea-10-1200x800

 

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TAGGED: Advertising Standards Bureau, Australian Open
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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