ALDI Saves Christmas In Latest Seasonal Ad From BMF

ALDI Saves Christmas In Latest Seasonal Ad From BMF
SHARE
THIS



Every December, Aussies watch shitty American Christmas movies, sing carols about sleighbells and snow, and visit a jolly Santa who’s secretly dying of heat stroke in his red jacket, white beard and big black boots.

And if that’s not enough, people from the Northern Hemipshere who now call Australia home still like to complain that Christmas Down Under doesn’t feel like ‘real’ Christmas.

Enter ALDI, who’s brand-spanking new Christmas campaign features the Tinkletons – possibly the worst family we’ve ever seen, who have come to Australia to tell us just how bloody wonderful their Christmas is.

But the Tinkletons up against the perfect Aussie weather, backyard barbies and days at the beach, and of course ALDI’s luxury range of tiger prawns, garlic butter lobster tails, half leg hams, fudge and much more.

MEET THE TINKLETONS

Champagne

Fudge

Lobster tails

 

“To an outsider, an Aussie Christmas feels weird and wrong, but when you get used to the sunburn and speedos you realize just how special it is. It’s an insight we’ve used before, but this year we’ve put it on steroids,” said BMF creative director, Alex Derwin.

“The Tinkletons are a device that allow us to show the ‘Perfect Aussie Christmas’ through a new lens. An all-singing and dancing, theatrical new lens.”

“When the team presented an idea for Christmas (in April) that was best described as Glee meets The Griswalds, yet unmistakably ‘ALDI’, I thought Christmas had come early – which of course it had. Our thanks to the client, yet again, for demanding something that nobody else would make,” added BMF managing director, Steve McArdle.

Sam Viney, ALDI marketing director said, “By offering quality Christmas products such as prawns, hams and pavlovas, at prices that everyone can afford, ALDI is uniquely placed to celebrate everything that’s great about Australian Christmas. And what better way to dramatise this by throwing a fish-out-of-water Northern Hemisphere family into the mix…

“If they can be converted, who can argue with the fact that ‘Nothing beats the perfect Aussie Christmas’?”

The campaign launched with a combination of long form and series of retail TV ads and is supported by social content, print, radio, display advertising, OOH, POS, ALDI catalogues and www.aldi.com.au/christmas.

Credits:
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Creative Team: Hans Christian Berents, Gooch Richards, Rosita Rawnsley-Mason, Lucy Chappell and Ben Pearce
Designer: Matthew Hughes
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Senior Account Directors: Aisling Colley, Peitra Withaar
Account Executive: Kellie Box
Agency Producer: Jenny Lee-Archer
Production Company: Finch
Director: Nick Ball
Producer: Camilla Mazzaferro
MD/EP: Corey Esse
Production Designer: Neville Stevenson
Production Manager: Amanda Yu
Post Production and VFX: Drew Downes at The Refinery
Editor: Jack Hutchings at The Butchery
Music and Sound Production: Rumble Studios
Sound design: Rumble Studios
DoP: Lachlan Milne
Art Buyer: Basir Salleh
Photographer: Gavin Johns
Media: Maxus
Client:
Marketing Director: Sam Viney
Marketing Manager: Kylie Warnke
Marketing Assistant: Katherine Franulovich

Please login with linkedin to comment

Samsung Thinktank Social

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]