Airbnb Introduces Print Magazine, Pineapple

Airbnb Introduces Print Magazine, Pineapple

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The magazine contains no advertising and focuses on three cities popular with Airbnb users.

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Following in the footsteps of other digital brands like CNET and WebMD, Airbnb is getting into the print magazine business.

At a convention in San Francisco for its hosts — people who rent rooms or apartments to travellers — Airbnb unveiled its new quarterly magazine, Pineapple, named after the fruit that was a symbol of hospitality in colonial New England.

pinapple

The 128-page winter 2014 issue, which carries no advertising, contains features on three cities popular among Airbnb hosts and guests: San Francisco, where the company is based; London; and Seoul, South Korea.

In an introductory note, the magazine said it aimed “to explore our fundamental values: sharing, community and belonging,” and to “inspire and motivate exploration, not just within the cities featured, but within any space a reader finds themselves.”

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