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B&T > Marketing > Airbnb Introduces Print Magazine, Pineapple
Marketing

Airbnb Introduces Print Magazine, Pineapple

Staff Writers
Published on: 20th November 2014 at 11:13 AM
Staff Writers
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Following in the footsteps of other digital brands like CNET and WebMD, Airbnb is getting into the print magazine business.

At a convention in San Francisco for its hosts — people who rent rooms or apartments to travellers — Airbnb unveiled its new quarterly magazine, Pineapple, named after the fruit that was a symbol of hospitality in colonial New England.

pinapple

The 128-page winter 2014 issue, which carries no advertising, contains features on three cities popular among Airbnb hosts and guests: San Francisco, where the company is based; London; and Seoul, South Korea.

In an introductory note, the magazine said it aimed “to explore our fundamental values: sharing, community and belonging,” and to “inspire and motivate exploration, not just within the cities featured, but within any space a reader finds themselves.”

Read the full article here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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