The Australian Influencer Marketing Council (AiMCO) held its 2025 AiMCO Awards overnight, following its inaugural AiMCO Summit in Sydney.
Hosted by Australian content creators Daniel ‘Olan’ Olaniran (@olantekkers) and Ibrahim ‘Ibby’ Akbar (@ibby_a), the awards celebrated the campaigns, marketing teams, brands, agencies, tech companies and creators delivering measurable impact, cultural relevance and innovation.
Preceding the awards, the inaugural AiMCO Summit brought together leading brands, agencies, platforms and creators for a full day of keynotes, panels and workshops under the theme The Creator Era – Exploring Creators, Culture and Commerce.
Attendees heard insights from brands including MECCA and Tourism Australia, alongside representatives from Influence @ WPP Media, Are Media, HELLO, Fabulate, Original Audio, Spawnpoint Media and Sticki.
Creator speakers also took to the stage, including Anthony Rabdello-Jahn of Donut Daddy, Alright Hey, Taz & Alessia, Ryan Jon and Toni Lodge of the Toni and Ryan Podcast, Sam Fricker and Steph De Sousa.
Adelle Petropoulos (@adellepetropoulos) was named the inaugural People’s Choice winner at the evening’s awards night. On the night, HELLO and Paramount Pictures were also awarded most influential campaign for “Mission: Impossible Night Run”, and Uber Australia won marketing team of the year.
Paramount Pictures’ ‘Mission: Impossible Night Run’ from HELLO, awarded most influential campaign, was recognised for re-energising an established franchise through a culturally sharp understanding of Gen Z behaviour.
Meanwhile, Uber Australia was named marketing team of the year following a run of consistently strong, creatively led work that has delivered measurable brand uplift.
The full list of winners are:
Overall
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AiMCO People’s Choice Creator: Adelle Petropoulos, One Day Dream
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AiMCO’s Most Influential Campaign: Paramount Pictures: Mission: Impossible Night Run, HELLO for Paramount Pictures
Brand
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Best food and beverage campaign: Wingstop, Australia’s biggest new brand launch of 2025, HELLO for Wingstop
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Best beauty, fashion and style campaign (sponsored by Wavemaker): Rimmel
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Best home, lifestyle and travel campaign: Take a Bref, Wavemaker for Bref
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Best family, parenting and pets campaign: Huggies SkinProtect Launch & Bum Masks, HELLO for Huggies
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Best health, fitness, sport and wellness campaign: Zyrtec Story Time, Publicis Collective for Zyrtec
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Best entertainment, gaming and comedy campaign: Paramount Pictures Mission: Impossible Night Run, HELLO for Paramount Pictures
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Best tech, business, finance and insurance campaign: Fujifilm Australia The Moment Club, We Are Different for Fujifilm Australia
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Best integrated campaign (winner): Wingstop, Australia’s biggest new brand launch of 2025, HELLO for Wingstop
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Best integrated campaign (highly commended): Kleenex, The Life Changing Loo Roll, We Are Different for Kleenex
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Best gifting or seeding campaign: Huggies, SkinProtect Launch & Bum Masks, HELLO for Huggies
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Influence for good campaign: Australia is for Everyone, Tourism Australia
Industry
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AiMCO trailblazer of the year: Daniella Kinda, Wavemaker & Influence @ WPP Media
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Marketing team of the year (sponsored by Fabulate): Uber Australia
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Unsung hero award (winner): Tegan Boorman, Social Law Co
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Unsung hero award (highly commended): Jess Hope, Create Racket
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Best large agency or business (sponsored by YouTube): OMG Content | Creo
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Best boutique agency or business: Ernest Agency
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Best standalone influencer campaign (under $50,000): Coachella, WPP Beauty Tech Labs for L’Oreal
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Best use of data (sponsored by Are Media): Neutrogena Hydro Nation, Publicis Collective for Neutrogena
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Most effective campaign for ROI: U by Kotex, Ultrathins Conversation Cards, HELLO with We are Different for U by Kotex
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Most effective collaboration/partnership (sponsored by Are Media): U by Kotex, Ultrathins Conversation Cards, HELLO with We are Different for U by Kotex
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Best influencer marketing technology or service (sponsored by YouTube): OMG Content | Creo
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Best talent management agency (winner) (sponsored by HELLO): Click Media
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Best talent management agency (highly commended) (sponsored by HELLO): Day Management
Creator
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Best food and beverage creator (winner): Steph de Sousa
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Best food and beverage creator (highly commended): Chloe Wheatland, Made by Muse Agency
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Best beauty, fashion and style creator (sponsored by Wavemaker): Rachel De Oliveira, Day Management
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Best comedy and entertainment creator: Clayton’s World, JRM Group
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Best gaming creator (winner): Eystreem, Spawnpoint Media
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Best gaming creator (highly commended): Aussie Antics, Click Media
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Best home, lifestyle and travel creator: Haz and Loz, Made by Muse Agency
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Best family, parenting and pets creator: Ben McIntosh, Day Management
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Best health, fitness and sport creator: Elloise Fit, Huume Management
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Best business and finance creator: Tash Invests, Huume Management
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Best creator-led podcast (sponsored by Commercial Radio & Audio): Toni and Ryan
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Rising star (sponsored by EssenceMediacom): Rhylee Passfield, JRM Group
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Influence for good (sponsored by Mindshare): Esme Louise James
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Best long-term ambassador/partnership (2+ years): Steph de Sousa and Aldi Australia
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Best creator-led business (sponsored by Changer): Spawnpoint Media.
AiMCO managing director Patrick Whitnall said: “Australia’s influencer marketing industry is brimming with talent, and it’s a privilege to recognise the outstanding creators, brands, and agencies honoured at this year’s AiMCO Awards.
“Influencer marketing has become central to marketing strategy, with brands increasing investment as they see its ability to build relevance, trust, and deliver measurable results. The campaigns and creators celebrated tonight are leading the way in innovation, creativity, and audience engagement. It’s a great opportunity to reflect on and celebrate the exceptional work shaping the industry.”
