B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AFL Stars Avoid Game Day Disaster In AAMI ‘Could’ve Been A Clanger’ Campaign Via Oglivy Melbourne
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > AFL Stars Avoid Game Day Disaster In AAMI ‘Could’ve Been A Clanger’ Campaign Via Oglivy Melbourne
Advertising

AFL Stars Avoid Game Day Disaster In AAMI ‘Could’ve Been A Clanger’ Campaign Via Oglivy Melbourne

Staff Writers
Published on: 18th March 2021 at 11:10 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

AAMI has launched a new season-long integrated campaign to support its upgraded Major Partner sponsorship of the AFL – featuring two of its AFL brand ambassadors, Trent Cotchin and Marcus Bontempelli, via Ogilvy Melbourne.

The two launch films show the respective Richmond and Western Bulldogs captains in tricky situations that ‘could’ve been a clanger’ if it weren’t for the assistance of AAMI. The fully integrated campaign includes national TV spots, and will be supported by out of home, social, digital, radio and through the line communications.

Toby Gill, AAMI Marketing Manager said, “the AFL plays such an important role in our marketing mix each year, and we’re thrilled to have Trent & Marcus as ambassadors to build on our ‘AAMI DOES’ platform and leverage our ‘Clangers’ AFL campaign for the 2021 season.”

​Mim Haysom, CMO/EGM Brand and Marketing at Suncorp Group said, “AAMI have a wide variety of products, innovations and market-leading services to help Australians recover from all types of clangers.”

“It’s fantastic this year to have such top-tier AFL talent as our ambassadors to help launch our Major Partner sponsorship of the 2021 AFL season.”

David Ponce de Leon, Executive Creative Director, Ogilvy added, “in footy, having a top performing talent can be the difference between winning and losing. Much like having the right insurer can make all the difference when it comes to clangers at home or on the road.”

“We were delighted to have the opportunity to work with such amazing AFL talent and show Australians that when it comes to clangers, ‘AAMI DOES’ what other insurers don’t.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AAMI, AFL, oglivy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?