AAMI has launched a new season-long integrated campaign to support its upgraded Major Partner sponsorship of the AFL – featuring two of its AFL brand ambassadors, Trent Cotchin and Marcus Bontempelli, via Ogilvy Melbourne.
The two launch films show the respective Richmond and Western Bulldogs captains in tricky situations that ‘could’ve been a clanger’ if it weren’t for the assistance of AAMI. The fully integrated campaign includes national TV spots, and will be supported by out of home, social, digital, radio and through the line communications.
Toby Gill, AAMI Marketing Manager said, “the AFL plays such an important role in our marketing mix each year, and we’re thrilled to have Trent & Marcus as ambassadors to build on our ‘AAMI DOES’ platform and leverage our ‘Clangers’ AFL campaign for the 2021 season.”
Mim Haysom, CMO/EGM Brand and Marketing at Suncorp Group said, “AAMI have a wide variety of products, innovations and market-leading services to help Australians recover from all types of clangers.”
“It’s fantastic this year to have such top-tier AFL talent as our ambassadors to help launch our Major Partner sponsorship of the 2021 AFL season.”
David Ponce de Leon, Executive Creative Director, Ogilvy added, “in footy, having a top performing talent can be the difference between winning and losing. Much like having the right insurer can make all the difference when it comes to clangers at home or on the road.”
“We were delighted to have the opportunity to work with such amazing AFL talent and show Australians that when it comes to clangers, ‘AAMI DOES’ what other insurers don’t.”
