Advertisers Go Digital As OOH Grows 1.5%
The Out of Home (OOH) industry saw net media revenue increase by 1.5 per cent in 2019 to reach $935.5 million.
This was up from $921.6 million in 2018.
Roadside billboards (over and under 25 square metres) remained the largest category in terms of revenue, generating $369.4 million last year.
This was down, however, from 2018 where roadside billboards generated $376.6 million.
This ad spend was prehaps shifted to ‘roadside other’, which includes street furniture, bus/tram externals and small format, which grew from $256.9 million in 2018 to reach $266.5 million in 2019.
Transport (including airports) also saw an increase from the previous year, going from $159.4 million to $169.4 million over the 12 months.
Retail, lifestyle and other remained the smallest category at $130.2 million. However, this was again an increase from the previous year ($128.8 million).
With OOH seeing steady overall growth, 2019 saw the industry turn to digital like never before.
Digital Out of Home (DOOH) revenue accounted for 55.8 per cent of total net media revenue in 2019, an increase over the recorded 52.0 per cent for the same period last year.
It comes just days after oOh!media released its results for 2019, which saw net profit for the company fall by 23 per cent.
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