Tired ad industry gender clichés have been wonderfully roasted in a timely new spot by Unilver and UN Women. 

The ad is part of the “Unstereotype Alliance”, an initiative by some of the world’s biggest advertising and tech players to banish stereotypical portrayals of gender in advertising.

In the campaign, actors talk about advertising roles they’re often cast in including the omnipresent hapless dad, the happy housewife and the Indian corner shop owner.

Called ‘The Problem is Not Seeing the Problem’, the ad is the work of London agency MullenLowe and is a timely reminder that adland still has a very long way to go to eliminate stereotypes and bias. Check out the the provocative spot below: