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Reading: Ad Industry Clichés Delightfully Skewered In This Year’s “Run Like A Girl”
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B&T > Campaigns > Ad Industry Clichés Delightfully Skewered In This Year’s “Run Like A Girl”
Campaigns

Ad Industry Clichés Delightfully Skewered In This Year’s “Run Like A Girl”

Staff Writers
Published on: 28th June 2018 at 9:46 AM
Staff Writers
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Tired ad industry gender clichés have been wonderfully roasted in a timely new spot by Unilver and UN Women. 

The ad is part of the “Unstereotype Alliance”, an initiative by some of the world’s biggest advertising and tech players to banish stereotypical portrayals of gender in advertising.

In the campaign, actors talk about advertising roles they’re often cast in including the omnipresent hapless dad, the happy housewife and the Indian corner shop owner.

Called ‘The Problem is Not Seeing the Problem’, the ad is the work of London agency MullenLowe and is a timely reminder that adland still has a very long way to go to eliminate stereotypes and bias. Check out the the provocative spot below:

 

 

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TAGGED: MullenLowe, Unilever
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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