Acast has today announced the launch of Acast Marketplace, the new home of podcast buying globally and in Australia.
Acast Marketplace gives advertisers both direct and automated access to the world’s best podcasts, the most talented creators, and the most engaged listeners across any and every podcast platform.
Acast invented dynamic ad insertion in podcasts back in 2014 – today widely adopted as the norm throughout the industry – and is now present in 13 markets worldwide.
In Australia, Acast now exceeds 20 million Australian listens each month and remains the top choice for premium brands looking to invest in podcast advertising.
Global advertiser spend with Acast has increased 90 per cent in the last year and locally some of Australia’s most respectable brands are choosing to invest in the Acast network. The number of unique advertisers spending with Acast in Australia increased 52 per cent over the same period to more than 250.
These figures mirror a recent report from Deloitte forecasting Australian podcast revenue is set to outpace the 30 per cent growth rate predicted globally to reach AUD$47 million in 2020.
The launch of Acast Marketplace makes Acast the only podcast company truly and confidently answering industry needs on a global scale.
Through Acast Marketplace, brands can access the three main pillars of podcast advertising:
- Ads
Providing meaningful reach at scale, bought direct or through Acast’s automated platform. Sophisticated, contextual targeting uses dynamic insertion technology to reach the right audience, in the right way, at the right moment, as many times as required.
- Sponsorship
Show hosts delivering brand messages in their own unique, trusted voice.
- Branded content
Building an even deeper connection with listeners, through dedicated branded segments or episodes within popular existing shows, or a bespoke, standalone podcast series.
Advertisers also benefit from a brand-safe environment that meets all GDPR regulations, as well as the highest quality, most accountable insights the podcast industry has to offer. Acast is also the only podcast company certified against all four of the IAB’s compliance metrics, setting the bar for the rest of the industry to follow.
Acast managing director for Australia and New Zealand Henrik Isaksson said: “Acast Marketplace sets a new standard for the entire podcast industry by bringing everything we do for advertisers under a single, easy-to-access umbrella.”
“While Acast Marketplace is being launched globally, it is also a much-needed tool for Australian advertisers. With our unparalleled reach, unique audience and list of premium content creators, Acast Marketplace will give local advertisers an easy and efficient way to advertise in what we believe is the widest range of publishers and independent podcasters in Australia.”
Acast Marketplace will continue to expand and develop throughout 2020 — including innovations in its technology, growing its artificial intelligence functions, further exploration of pioneering voice recognition, and much more.
