ACA Launches Create Space Ad Industry’s Largest Diversity & Inclusion Initiative

ACA Launches Create Space Ad Industry’s Largest Diversity & Inclusion Initiative
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Advertising Council Australia (ACA) has launched Create Space, a new program to inform and accelerate greater inclusion and diversity, creating positive and lasting change, across Australia’s advertising industry.

Phase one will see ACA hold Australian advertising’s first-ever industry census – the Create Space Census – on Wednesday 1 December.

Conducted in partnership with global insights agency Kantar, the anonymous census will provide a true representation of the demographics and experiences of professionals across the sector.

It will uniquely combine data on gender identity, social and ethnic backgrounds, mental health and family status with experiences of inclusion at work, revealing strengths, pinpointing gaps and highlighting priorities for focused and immediate action industry-wide.

The Census on December 1 is a completely anonymous online survey that can be completed in 20 minutes.

ACA member agencies will be given access to the survey directly to encourage agency employees to take part, but all Australian advertising, media and marketing services professionals are invited to participate by accessing the census at createspacecensus.com.

The results will inform a Create Space report and action plan that will launch in 2022, which will tackle priority areas of inequality and under-representation with actionable steps, supported by industry working groups and a commitment to measuring and reporting on progress every two years.

ACA board member and Chair of ACA’s Diversity and Inclusion Committee, Lorraine Jokovic: “From talent attraction to problem-solving capacity, to client selection criteria, we know that diversity and inclusion are essential to our industry’s long-term prosperity but we have lacked the data to quantify the size of the challenge in order to implement strategic change.

“Create Space will give us the map and the metrics to do so.”

ACA’s national head of engagement, Hannah Sturrock, said: “Our industry’s future depends on the experience of our people, both lived and learned. And now, there is serious competition for strategic and creative talent from brands, platforms and tech startups.

“To attract and retain the best people, ad agencies must create an environment where all people thrive, feel heard, supported, and safe to do their best work.

“That can’t be faked or formulated. We’ve all got to commit to creating space for others in the industry, and fast, and be prepared to challenge our biases.”

CEO of ACA Tony Hale, said: “Create Space is a pledge to create space in our diaries to participate in the census, and a promise to create space in conversations, create space in leadership, create space in our work, and create space in our culture for diverse people to enter, grow and belong in our industry.

“Census day is a critical moment for us all. We are asking all those in positions of influence to throw their support behind this initiative and pledge to create space in their team’s diaries on December 1 to encourage everyone to share their experiences and ensure the census’ representation of the industry is accurate.

“To the professionals who work in the industry, be sure to have your say on census day and be part of the change.

“The more people that participate, the better the data, the clearer the lay of the land, and the easier it will be to pinpoint the areas we must urgently address to make our industry more inclusive and welcoming for all.”

Please login with linkedin to comment

aca Advertising Council Australia Create Space Hannah Sturrock lorraine jokovic tony hale

Latest News

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]