The Advertising Council Australia (ACA) has partnered with Time Under Tension, Australia’s first AI experience agency, to launch AI Academy, a new member-only program.
The eight-week course is for teams across the agency, from strategy and client leadership to creative, production and management, looking to move beyond experimentation and use AI to produce better work, meet growing client expectations and run operations more efficiently.
“As generative AI reshapes the marketing landscape, agencies are being asked to deliver more, faster,” said Tony Hale, CEO, ACA.
“This is a great opportunity for ACA members to learn from one of Australia’s most experienced AI specialists through a course built to help them adapt, improve and stay competitive.”
AI Academy starts 16 June and runs over eight live online sessions hosted by Simon Hillier, head of AI learning at Time Under Tension, and Cat McGinn, founder of Liminal & Co and creator of humAIn.
Participants will work with platforms including ChatGPT, Google Gemini, Claude, Perplexity, ElevenLabs and Runway, while developing skills across key pillars of modern agency work: research and insight; strategic synthesis; workflow automation; and responsible governance.
“Most teams don’t need another headline about AI. They need to know what saves time, lifts the quality of work and helps deliver better results on Monday morning,” said Hillier.
“Participants will leave with a practical adoption roadmap they can put to work immediately.”
“Many agencies fear they are falling behind. The winners won’t be the teams using the most tools. They’ll be the teams that know where AI fits, where it doesn’t, and how to use it to get ahead,” concluded McGinn.
