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Reading: A Heavy Metal Band Played At The Bottom Of A Pool To Show How Silent A Drowning Actually Is
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B&T > Campaigns > A Heavy Metal Band Played At The Bottom Of A Pool To Show How Silent A Drowning Actually Is
Campaigns

A Heavy Metal Band Played At The Bottom Of A Pool To Show How Silent A Drowning Actually Is

Savio Hatherly
Published on: 22nd July 2022 at 12:10 PM
Savio Hatherly
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A heavy metal band played inside a pool to show how death by drowning is incredibly silent.

In Portugal, drowning is the second leading cause of accidental death among children and young people, a phenomenon that has already caused 274 deaths in recent years.

According to APSI – The Association for the Promotion of Child Safety – drowning occurs in familiar surroundings such as bathtubs, garden ponds, pools, lakes, rivers, seashore or even in buckets, during very short lapses in supervision. They also alert to not expect to hear any noise, because children do not make noise while thrashing around in the water, they simply drown in complete silence.

The question is: if a heavy metal band can’t make itself heard inside a swimming pool, can a child do it? This is the idea behind the campaign created by Havas Portugal for APSI. A film directed by Enrique Escamilla, from Garage with original music by Fred Ferreira.

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By Savio Hatherly
Hello, I’m Savio Hatherly, 29 years old and I've been working as an Art Director for almost 10 years now in Sao Paulo, Brazil. I started my career as an art director in Rio de Janeiro, but I knew I’d one day have to move to São Paulo for live other experiences and greater challenges, so I did. There, I have been working for clients such Renault, Coca-Cola, Mentos, Asics, Ype, Mobil, L'Oréal, Adesf, Samsung, Sedex, Rock in Rio, Canal Brasil, Rede Record and others clients. I worked at DM9DDB, WMccann, DM9Rio, Artplan ( the biggest independent agency at Rio de Janeiro ) and other severals agencys. Now I working at NeogamaBBH in Sao Paulo, Brazil. I think when you do what you love everything becomes easier. On my day off I also like to surf, travel, read and search things to make my mind active. I am always looking for new opportunities and greater challenges. Feel free to send me a message or email me if you want to talk. Check out some of my latest work here: www.saviohatherly.com or [email protected] +55 (21) 986745210

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