7plus And GroupM Launch Australian-First Freeze Frame

7plus And GroupM Launch Australian-First Freeze Frame
SHARE
THIS



Seven today announced that it has partnered with GroupM to launch a test of Freeze Frame on 7plus, its award-winning broadcast video on demand (BVOD) service, with Westpac as the brand featured.

Freeze Frame is a custom creative, non-intrusive user-initiated ad experience that appears when a viewer presses pause whilst watching 7plus content across Connected TVs and on Web.

Activating after a viewer pauses the content, Freeze Frame allows brands to deliver relevant messaging to the 7plus audience at the right time and place — during a natural, userdetermined break in the storytelling.

Freeze Frame delivers brand impact by leveraging the maximum real estate available on the biggest screen in the house.

The Freeze Frame test, which commences on 7plus on 8th March, is an Australian first, further reinforcing Seven’s position as a market innovator. The Freeze Frame follows 7CAP, its contextual ad placement product which launched in late 2019.

Commenting on the test, Nicole Bence, Seven’s Network Digital Sales Director, said: “We’re delighted to work with GroupM and Westpac on this innovative new ad unit. Freeze Frame takes advantage of a natural, user-determined break to deliver relevant messaging to viewers.

“Freeze Frame is yet another example of Seven’s continual innovation, focussed on enhancing the viewing experience with relevant and contextual messaging at the right moment, which results in delivering the best outcomes for our clients.”

Venessa Hunt, Chief Digital Strategy Officer at GroupM, said: “It is exciting to see so much innovation coming out of the Seven Network as they continue to balance the best for the viewer with user experience and best for advertisers with high impact opportunities. The new freeze frame format gives an interactive brand canvas on the largest screen in the household, the connected TV, whilst ensuring it is unmissable between interacting with broadcast content.

“It is also great to see Westpac taking full advantage of first to market opportunities and embracing the convergence of online and offline media.”

The trial of Freeze Frame commences on 7plus on Sunday 8th March, with Westpac as the brand featured.

The Freeze Frame will be available to the market in April and will be exclusively available to Olympic Partners & Sponsors during the Games.

 

 

Please login with linkedin to comment

7plus GroupM Seven

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]