7-Eleven has launched its partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.
Australia’s 10 million Velocity Frequent Flyer Members can now earn Points on everyday food, drinks, fuel and more at over seven hundred 7-Eleven stores.
The official campaign launch features two friends who battle it out to collect more Points than one another on their day-to-day trips to buy food, fuel, drinks and more at 7-Eleven.
Adam Jacka, head of marketing communications at 7-Eleven said, “As lockdowns ease, we are excited to help people take to the skies again by making earning Points every day easier.
“Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.
“This campaign embodies the energy, fun and playfulness of our two great brands and this is another key moment in 7-Eleven’s digital journey.
“The My 7-Eleven app has already been downloaded by 850,000 Australians and we’re seeing great momentum in acquisition, visitation and customer sentiment since the partnership announcement last month.”
Amy Weston, creative director at CHE Proximity said: “Now that Velocity Points have landed at 7-Eleven, it’s never been easier to earn. We’ve pitted two points addicts against each other in a campaign to see who can earn the most, fastest.”
Directed by Tony Rogers via Guilty, the TVCs will air across FTA, Catch Up and YouTube and are accompanied by radio, social, OOH, digital and in-store collateral. The multi-million media buy was led by PHD Media Australia.
- Glen Dickson: Deputy chief creative officer
- Amy Weston: Creative director
- Fraser Nelson: Senior creative
- Lauren Moran: Senior creative
- Trent Roberts: Head of design
- Adam Lord: Senior designer
- Will Puglielli: Brand designer
- Clinton Duncan: Brand planning director
- Andrew Drougas: MD/COO
- Tom Blackburn: Group account director
- Kyle Gradidge: Account director
- Lydia Bauer: Account manager
- Jen Livingston: Executive producer
- Matt Thompson: Sound engineer
- Nat Hort: Visual art manager
- Nigel Harvey: Senior finished artist
- Sam Scherma: Retouching
- Tony Rogers: Director
- Rohan Timlock: Executive producer
- Liam Gilmour: DOP
- Tim Parrington: Editor
- Martin Geer: Colourist
- Jamie Scott: Flare Artist
- Chameleon Casting
- Adam Jacka: Head of marketing communications
- Jeremy Lewington: Marketing manager, customer communications
The Masked Singer’s big reveal saw a slight drop off in audience from its Monday night episode, netting an average of 654,000 viewers. That’s a decrease of 49,000 from the previous night where, as you are sure to remember, the dancing pinata was revealed to be Lote Tuqiri. Last night was the reveal of a […]
Australasia’s largest real estate agency has released its biggest brand campaign ever. The spring campaign, “Proudly Ray White”, was created to help service the more than 730 Australian offices under the leading group’s umbrella. Spearheaded by Ray White marketing manager Todd Alexander and brand manager David Williamson, the campaign was inspired by Ray White’s rich […]
Channel 7 reporter, Paul Dowlsey had an energy drink thrown at him and sprayed with what he thinks was urine, while trying to cover the tradie protest over mandatory vaccines in Melbourne. Protestors, many donned in the signature tradie uniform of neon yellows and oranges, took to the streets in Melbourne yesterday. Hundreds marched through […]
American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew. The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game. Apparently the idea for the ad came about when the client complained of the […]
JCDecaux has announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years. The company, still smarting from relinquishing the City of Sydney contract to […]
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]