“Our Whole Industry Could Do Better”: Enero’s Fiona Chilcott
Just a quick reminder: Changing the Ratio is on Monday! This is your chance to make a change in your organisation – and lead the way to a more diverse and inclusive industry. And it’s not too late to get tickets!
So to listen to thought-provoking panel discussions and inspiring world class speakers like Lisa Wilkinson and Deng Thiak Adut, head here to grab super-duper-last-minute tickets. You’ll thank yourself later.
Diversity, inclusion and equality is important in any industry, let alone the world, and someone who knows this very well is Fiona Chilcott, group director of people and culture at Enero.
For the uninitiated, Enero is a marketing and communications network comprised of 11 specialist companies (BMF, Frank PR, Hotwire, Naked, Orchard, Precinct, The Leading Edge, TDE, CPR, Dark Blue Sea and OBMedia). They also have a ton of initiatives surrounding diversity and inclusion – which Chilcott has been leading since she started last year.
“We make better business decisions and produce better creative work when we have a diverse workforce, where different voices contribute to the way we work and the way we service our clients,” she said.
“[At Enero], we’ve focussed on delivering flexible and work-life balance initiatives to support remote working and allow our people to work flexible hours for drop-off, pick-up and life admin.”
These initiatives cover a broad range of issues, from working parents to a more diverse workforce.
“As a rule our whole industry could do better on diversity of all kinds,” Chilcott said.
“For example, it concerns me that there are so few indigenous people in our industry.
“Enero is committed to taking steps to change this and we have signed up for our first indigenous intern via the Career Trackers Program. Our intention is that this will be the first intern of many.”
The company has also updated their parental leave policy and currently have 22 parents working part-time, and are supporting flexible hours and remote working.
“We want to encourage both men and women to be able to provide care for their families and not perpetuate the stereotype that only female employees need this flexibility,” Chilcott said.
She also called for more action to be taken in regards to diversity and inclusion – and that your intentions are key when creating a diverse and inclusive workplace culture.
“Every intentional step we take and initiative we can introduce to support inclusion and diversity will make a difference and create the kind of culture we want. That is how we will make a difference to our agencies,” she said.
“Changing the Ratio is hugely important to our industry because we need to continue to challenge the status quo and these forums provide us with the opportunity to do so.
“We are in an industry where women make up the majority of the workforce, however that representation drops off significantly in senior leadership and senior creative roles,” Chilcott added.
It’s this underrepresentation that makes events like B&T‘s Women in Media Awards all the more important.
Come August, the awards will celebrate women in the media and communications industry, and recognise the inspirational work these women do every day.
Personally, Chilcott admires women like Hillary Clinton and Maya Angelou, as well as women within Enero.
“I really admire Barbara Bates who is the global CEO of our Hotwire business – she is an incredible entrepreneur and brings a positive energy in all her interactions with the team and our clients,” she said.
At Enero, they’ve developed personalised one-on-one coaching for their female talent, and have specific initiatives in place to support women.
“We introduced ‘Enero Women’ to provide development opportunities for our senior female leaders.
“We have an extensive Learning and Development program and in the last 12 months, 66 per cent of training in [the 2018 financial year] was delivered to our female workforce,” Chilcott said.
Throughout the past year, Enero has had 35 female promotions across the group, and provide opportunities for their aspiring female employees to attend international conferences and judge prestigious awards like B&T’s own Women in Media Awards and 3% Conference, as well as Cannes, SXSW and TEDx, among others.
“The industry needs to actively promote more women into senior creative and senior leadership positions and create flexible working environments to support families,” Chilcott said.
Enero has done just that – they even have a ‘Kid’s Club’ program each school holidays, to provide relief for working parents.
And the company doesn’t plan on slowing down – one of their agencies, Hotwire, just started an initiative called ‘Thoughtful Working’, which Enero is planning on rolling out across the entire group.
Thoughtful Working is based on the concept that “work is a thing you do, not a place you go”. Basically, it means employees can work how, when and where they want, so long as it works for their team and they are delivering the right results for their clients.
“They are given the flexibility to choose their own working environment on a daily basis, and therefore, flex their day to accommodate business and personal needs in tandem, so long as they communicate clearly how they are doing this and report back on the results they’ve achieved,” Chilcott said.
“At Enero, we understand work is one part of our lives, and the better it fits with everything else, the happier and healthier we will all be.
“By empowering and trusting our employees, we believe we will continue to attract and retain the best talent in the industry.”
Changing the Ratio will be held on May 28 at Sydney’s Belvoir St Theatre in Surry Hills. Grab last minute tickets here, and for all other information, head to the website.
And the B&T Women in Media Awards 2018 will be held on Friday 17 August 2018! Grab early bird tickets to the event here.
Please login with linkedin to comment
B&T Changing the Ratio 2018 changing the ratio Deng Thiak Adut Enero Fiona Chilcott lisa wilkinsonLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.