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Reading: Zoom Named Communications Partner For Oracle Red Bull Racing Team
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B&T > Marketing > Zoom Named Communications Partner For Oracle Red Bull Racing Team
Marketing

Zoom Named Communications Partner For Oracle Red Bull Racing Team

Staff Writers
Published on: 2nd September 2022 at 4:47 PM
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Zoom is set to take over as the official unified communications provider for Oracle Red Bull Racing in Formula 1, and will power key communications and experiences for the team on and off the track.

In a sport where speed and innovation are core to a team’s success, Zoom will aim to enhance Oracle Red Bull Racing’s unified communications and global connection with its fans as part of a new strategic partnership.

Oracle Red Bull Racing will leverage multiple Zoom solutions to enhance critical team communications and bring the team to more people through unique virtual experiences. Reliable, easy-to-use, and innovative technology from Zoom will power:

  • Real-time team communications: Oracle Red Bull Racing personnel will use Zoom Team Chat to instantly and securely message team members wherever they are.
  • Video collaboration: When the team needs to share important insights together, they can turn chat conversations into collaborative video meetings at the touch of a button.
  • The fan experience: Because the team’s fandom extends well beyond race day locations, Oracle Red Bull Racing will use Zoom Events and Zoom Meetings to provide fans even more access to their favorite team through virtual driver Q&As, virtual tours of the garage, and other behind-the-scenes opportunities.

“We are very excited about partnering with Zoom,” said Oracle Red Bull Racing team principal and CEO Christian Horner. “Their forward-thinking approach to communications mirrors our attitude to racing on track. They are fast, secure, and reliable in everything they deliver. Zoom’s proven track record of innovation will enhance our communication capabilities and provide us with a cohesive platform that will continue to bind the entire team together.”

The partnership will be visible from this weekend when the team goes racing at the Formula 1 Heineken Dutch Grand Prix in Zandvoort, Netherlands.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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