Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney.
Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony.
Heitkamp returned to Zenith Australia at the beginning of last year after a two-year stint at the agency network’s London headquarters. As global srategy director, she worked across key clients including Luxottica, Nomad Foods and Coty. She has also worked for Zenith in other markets including Germany, and brief secondments to Beijing and Milan.
Since joining Zenith Australia, Cordony said Heitkamp has demonstrated a passion for “big thinking, insights and linking that to real-world outcomes.” He added: “At Zenith, our purpose is to inspire growth for our clients and to solve for the now as well as for what’s next. We are very lucky to have Sarah leading this charge on the strategy front; she is an asset to our business and I am delighted to announce her promotion to this new role.”
Heitkamp commented: “What we have seen throughout the last year is that outcome-based planning, agile partnerships and a deep understanding of what really matters to our clients are even more important than ever. Brands that leverage true human insights and connect them to a strategic solution that is realistic, practical and measurable will ultimately succeed.
“I am absolutely thrilled to take on this new role, continuing to develop our strategic product and working closely with our clients to deliver brand solutions and customer experiences that are grounded in business success metrics, not just media KPIs.”
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