YSL In Strife For “Misogynist” & “Degrading” Ads Ahead of International Women’s Day

YSL In Strife For “Misogynist” & “Degrading” Ads Ahead of International Women’s Day
SHARE
THIS



Fashion giant Yves Saint Laurent (YSL) is in trouble with French regulators after its new advertising campaign for Paris Fashion Week caused fury for its demeaning depiction of the models.

The series of four ads, that ran as an outdoor campaign in the French capital, show underweight models in roller-skates in revealing, sexualised positions. The campaign has been described as “porno chic”.

1488855112901

France’s advertising watchdog, Autorité de Régulation Professionnelle de la Publicité (ARPP), has reportedly received 120 complaints about the ads while actual YSL stores have been protested. The watchdog also inferred the campaign could possibly be breaking rules around causing “mental harm to adolescents” while the thinness of the models was also a concern.

static1.squarespace

ARPP’s Stephane Martin told news wire service Reuters that the ads were were a serious breach of rules set by the advertising industry to maintain “dignity and respect in the representation of the person”.

“We asked the brand and the ad displayer to make changes to these visuals as soon as possible,” Martin said.

1488855112901-1

“These images, because of the postures of the women, presented as offered to the passers-by, present the woman as an object and suggest an idea of sexual submission. They trivialise sexist stereotypes and are in this sense likely to shock the public sensibility,” he said.

The feminist group Osez le Féminisme (Dare to be Feminist) tweeted: “Bravo @YSL for your misogynist ads. In the run up to 8th March (International Women’s Day), it’s in the best possible taste.”

While Wall Street Journalist and historian Dr Amanda Foreman tweeted: “Thank you @YSL for letting us know what you really think of all the women who buy your clothes. Same to you.”

 

Please login with linkedin to comment

Advertising Standards Bureau david brown INDEPTH

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]