Out-of-home verification platform, Veridooh, has been appointed as the exclusive partner of Youi Insurance. This partnership provides Youi with digital-level accountability and real-time independent verification across its OOH investment.
Through its proprietary SmartCreative technology, Veridooh independently tracks, measures, and verifies campaigns in real-time. Veridooh’s dashboard will enable Youi to independently verify plays, exposure time and creative delivery against its media plan.
This partnership also empowers Youi to make mid-campaign optimisations, ensuring its OOH campaigns are not only delivered as planned but also optimised for maximum effectiveness and audience reach.
This partnership also ensures: Youi receives independent verification, mirroring the rigorous standards of its digital channel investment; DOOH metrics are aligned with Youi’s broader digital KPIs, allowing for seamless cross-channel attribution; and Youi can invest with confidence, knowing its spend is protected by independently verified, real-time data.
“Youi is a brand built on the promise of ‘You Insured’ and has a reputation for being innovative, agile and putting the customer first. By providing 100 per cent independent verification, we are ensuring Youi’s OOH advertising is as reliable and transparent as its insurance policies,” commented Mo Moubayed, Veridooh co-founder and co-CEO.
“We know that independent verification drives a flywheel effect of trust and growth, and we are proud to support Youi in bringing a new level of rigor and confidence to their OOH investment.”
“At Youi, our brand is centred on the idea of ‘Insurance that’s a bit more you-shaped,’ which requires us to be more personal, more direct, and more accountable. Partnering with Veridooh aligns perfectly with our data-driven approach to marketing,” added Craig Munks, broadcast media manager at Youi.
“It gives us full visibility, ensuring we know exactly what our OOH campaigns have delivered without any gaps in reporting. This transparency is essential as we continue to scale our OOH presence and seek maximum efficiency and return for every dollar spent.”
