B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • B&T Exclusive
  • Married At First Sight
  • Seven
  • Partner content
  • AFL
  • Cairns Crocodiles Speaker Spotlight
  • Thinkerbell
  • Meta
  • TikTok
  • Special
  • QMS
  • WPP
  • ABC
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ‘You Can’t Be What You Can’t See’: Amanda Hogan Highlights Why Representation In STEM Matters
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Awards > Women Leading Tech > ‘You Can’t Be What You Can’t See’: Amanda Hogan Highlights Why Representation In STEM Matters
AwardsTechnologyWomen Leading TechWomen Leading Tech

‘You Can’t Be What You Can’t See’: Amanda Hogan Highlights Why Representation In STEM Matters

Melania Watson
Published on: 7th April 2026 at 4:01 PM
Melania Watson
Share
3 Min Read
Amanda Hogan.
SHARE

Amanda Hogan is on a mission to reshape the future of Australia’s tech industry, all starting in the classroom.

As national head of content at the Girls’ Programming Network, Hogan is helping drive initiatives that have impacted more than 1,000 students and over 50 teachers nationally in the past year alone, all while embedding equity into tech education.

Speaking to B&T at the Women Leading Tech Awards, Hogan reflected on her own journey into the industry – and why visibility and mentorship remain critical to getting more women into STEM.

“I started in the tech industry a long time ago, at Microsoft,” she said. “I did find that I was a minority, but it was a very supportive place to work. It was really important to have women mentors and to see women in roles that I could aspire to be in.”

That early exposure to role models would go on to shape Hogan’s career, which later saw her transition into teaching before taking on a leadership role at the Girls’ Programming Network.

Now, she’s focused on building the kind of support system she wishes she’d had growing up.

“We have students from year three all the way to year 12, and once they finish, they become tutors,” Hogan explained. “It becomes this pipeline where they can mentor each other, learn from senior programmers, and grow together. That’s what we’re aiming to achieve.”

The impact is already being felt.

Hogan said the response from students has been overwhelmingly positive, particularly as many young girls don’t have peers at school who share their interest in technology.

“They’re very interested [and] really engaged,” she said. “For a lot of them, this is the first time they’re meeting other girls who like tech. That sense of community, plus access to mentors, is incredibly powerful.”

The program has recently expanded to include younger students in years three to six, with a pilot currently running in Sydney. While there’s been discussion about going even younger, Hogan acknowledged the challenges.

“There are particular considerations with years one and two – the structure, attention spans, and tutor training would all need to evolve,” she said. “But right now, years three to six is working really well.”

Hogan’s work comes at a critical time. Government data shows that just 22 per cent of university students in STEM are women or gender diverse – a figure she is determined to shift, particularly within ICT.

Central to that effort is a simple but powerful idea.

“You can’t be what you can’t see,” Hogan said. “We need to make sure women are visible at every stage – from school through to leadership – so the next generation knows what’s possible.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Girls Programming Network, Women Leading Tech
Share
Melania Watson
By Melania Watson
Follow:
Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.

Latest News

Southern Cross Media Appoints Rohan Lund As CEO
24/04/2026
CommBank’s Creative Pitch Down To Four
24/04/2026
Leandro Perez, chief marketing officer, Salesforce ANZ.
‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez On Imaginary Line Between B2C & B2C Marketing
24/04/2026
Inside The Creator-Led Media Economy: The Coachella Trip That Never Quite Happens
24/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?