Year13 & Chartered Accountants ANZ Push To Promote Accounting Careers

Year13 & Chartered Accountants ANZ Push To Promote Accounting Careers
B&T Magazine
Edited by B&T Magazine



Gen Z digital engagement platform Year13 has announced a partnership with Chartered Accountants Australia and New Zealand aimed at driving awareness and consideration of accounting careers as the profession faces worker shortages and many teenagers not understanding what accountants actually do.

The partnership was launched at an event attended by industry and education stakeholders including EY, Macquarie Bank, Deloitte, ANU, UNSW, MYOB, Ready Tech, Westpac, The Future Skills Organisation, Monash University and Macquarie University.

Anchored in a digital e-learning Academy and campaign named “Business Class”, it aims to reframe the conversation about accounting careers and showcase the diverse opportunities the profession offers to inspire school students to consider it as a career path.

The partnership will see accounting careers promoted to over 1 million young people in addition to connecting with parents and career practitioners through Career Tools, Year13’s career transition platform in over 1200 subscribing high schools.

“Year13’s mission is to upgrade the school to work transition. Supporting young people into fulfilling work in high-potential professions and growth industries is a priority for us. Industries need to prioritise and invest in growing their people pipeline to secure their future workforce and our partnership with Chartered Accountants Australia and New Zealand lays the foundations to drive industry wide collaboration and get more young people considering accounting,” said Year13 co-founder Will Stubley.

“We’re hearing from our members that attracting talent is the no. 1, 2 and 3 issue and priority. Let’s make no mistake about it, not enough students are choosing accounting as a career at the same time as there is a significant and growing need for accountants. Fortifying and growing the talent pipeline is priority no. 1, if we don’t there are broad-based social and economic ramifications including impacts across business productivity, digital economy and public confidence in the financial community. All of us in the room share this challenge, but what are we going to do about it? At Chartered Accountants we’re not waiting for things to change, tonight we’re going to launch a pivotal part of our strategy to underpin a more sustainable accounting
profession,” said Simon Hann, Chartered Accountants Australia and New Zealand group executive for education and marketing.

“About a year ago we started deep engagement with high school students to understand how we could change perceptions of accounting. We went into that engagement with our own perceptions and biases, we thought Gen Zs would think accounting is boring and maths related and office bound, and they do think that. But we found a more fundamental challenge and that is students don’t even have an opinion about accounting, they actually don’t know what an accountant is or an accountant does. And I confess we were rocked back on our heels by this revelation”.

“And we have a lot to offer them. Accountants are woven throughout the global economy, our profession opens doors in just about every corner of the world, across sectors, industries and businesses of every size. Essentially accounting offers them a pathway to turn their passions into a career. Reshaping their perceptions of accounting requires us to speak to them on their terms, in the language they use and in the places and the platforms they socialise with their peers. This is why it’s been so critical and important that our partnership with Year13 can come into play to help us achieve that. Together we’re dedicated to bridging the gap between young people and the accounting profession while simultaneously enhancing the profession’s reputation and standing,” Hann said.

“Gen Z are confused about careers with a huge 34 per cent saying they don’t know what to do after school. Furthermore they nominate figuring out their future as the greatest negative impact on their wellbeing, above every other factor. Year13 work with industry partners to help young people understand all of the opportunities available to them and support them to find careers that align to their passions and intrinsic values” said Year13 national partnerships director Annie Mulders.

“We’re really excited to launch ‘Business Class’ with Chartered Accountants Australia New Zealand. This initiative has been created by our Gen Z team to connect young people with the diverse opportunities in accounting and give them a taste of what a job in accounting is really like through employer branded Virtual Work Experiences which will be free for every young career explorer”.




Please login with linkedin to comment

Chartered Accountants Australia and New Zealand year 13

Latest News

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Watch Out Fifty Shades! Nova’s ‘Wippa’ Publishes His Very Own EROTIC NOVEL
  • Media

Watch Out Fifty Shades! Nova’s ‘Wippa’ Publishes His Very Own EROTIC NOVEL

You’d be forgiven for thinking that radio presenters had already reached their creative potential by livening up the morning commute of drivers across the country, but that is not the case.  About ten years ago,  Nova 96.9  presenter Michael “Wippa” Wipfli realised that he had a saucy, undiscovered talent, just waiting to come out.  The […]

Burger King Wins For Strangest (Anti) Christmas Campaign Of The Year
  • Campaigns

Burger King Wins For Strangest (Anti) Christmas Campaign Of The Year

Burger King in the UK has taken a unique approach to Christmas, releasing a Christmas carol sung by a car satnav. The campaign, by London agency Bartle Bogle Hegarty, includes an almost eight-minute remake of Chris Rea’s hit “Driving Home for Christmas” that it’s retitled “Driving (Thru The) Home (Of The Whopper)”. The hypnotic track […]

by B&T Magazine

B&T Magazine
A close-up on an abstract design of a display, which is warning about a cyber attack. Multiple rows of hexadecimal code are interrupted by red glowing warnings and single character exclamation marks. The image can represent a variety of threats in the digital world: data theft, data leak, security breach, intrusion, etc...
  • Marketing

Study: Invest In Customer Experience After A Data Breach To Future-Proof Your Brand

New research has revealed that businesses are not acting quickly enough to preserve customer trust following a data breach, and that failure to effectively engage customers in a way that matches their expectations will result in irreparable long-term damage to brand reputation. Porter Novelli Australia, in partnership with Quantum Market Research, has conducted research to […]

Kendall’s Horror Pepsi Ad Tops List Of Most Controversial US Ads Of All Time!
  • Campaigns

Kendall’s Horror Pepsi Ad Tops List Of Most Controversial US Ads Of All Time!

New research has revealed the most controversial TV commercials which have sparked outrage across the US, with big names such as Pepsi and Dove making the list.   The findings, compiled by journey advertising platform illumin also includes a new ranking that identifies which states have made the most complaints about TV commercials over the past […]

by B&T Magazine

B&T Magazine
Guinness Compared To A Cosmic Phenomena As Beer Brand Taps The Chinese Market
  • Campaigns

Guinness Compared To A Cosmic Phenomena As Beer Brand Taps The Chinese Market

Creative agency FRED & FARID Shanghai has partnered with the international brand Guinness to make a mark on the Chinese market by envisioning and developing “A Whole Universe” – a visual odyssey honouring one of the most iconic beers. There are briefs that one cannot turn down, like the one to introduce the most iconic […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

The Works Distills “Question Everything” For Archie Rose Distilling Co.
  • Campaigns

The Works Distills “Question Everything” For Archie Rose Distilling Co.

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

How AI Is Empowering Small Businesses With Creative Collaboration
  • Opinion

How AI Is Empowering Small Businesses With Creative Collaboration

Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Opinion

by B&T Magazine

B&T Magazine
Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M
  • Media

Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M

Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]