Year13 & Chartered Accountants ANZ Push To Promote Accounting Careers

Gen Z digital engagement platform Year13 has announced a partnership with Chartered Accountants Australia and New Zealand aimed at driving awareness and consideration of accounting careers as the profession faces worker shortages and many teenagers not understanding what accountants actually do.
The partnership was launched at an event attended by industry and education stakeholders including EY, Macquarie Bank, Deloitte, ANU, UNSW, MYOB, Ready Tech, Westpac, The Future Skills Organisation, Monash University and Macquarie University.
Anchored in a digital e-learning Academy and campaign named “Business Class”, it aims to reframe the conversation about accounting careers and showcase the diverse opportunities the profession offers to inspire school students to consider it as a career path.
The partnership will see accounting careers promoted to over 1 million young people in addition to connecting with parents and career practitioners through Career Tools, Year13’s career transition platform in over 1200 subscribing high schools.
“Year13’s mission is to upgrade the school to work transition. Supporting young people into fulfilling work in high-potential professions and growth industries is a priority for us. Industries need to prioritise and invest in growing their people pipeline to secure their future workforce and our partnership with Chartered Accountants Australia and New Zealand lays the foundations to drive industry wide collaboration and get more young people considering accounting,” said Year13 co-founder Will Stubley.
“We’re hearing from our members that attracting talent is the no. 1, 2 and 3 issue and priority. Let’s make no mistake about it, not enough students are choosing accounting as a career at the same time as there is a significant and growing need for accountants. Fortifying and growing the talent pipeline is priority no. 1, if we don’t there are broad-based social and economic ramifications including impacts across business productivity, digital economy and public confidence in the financial community. All of us in the room share this challenge, but what are we going to do about it? At Chartered Accountants we’re not waiting for things to change, tonight we’re going to launch a pivotal part of our strategy to underpin a more sustainable accounting
profession,” said Simon Hann, Chartered Accountants Australia and New Zealand group executive for education and marketing.
“About a year ago we started deep engagement with high school students to understand how we could change perceptions of accounting. We went into that engagement with our own perceptions and biases, we thought Gen Zs would think accounting is boring and maths related and office bound, and they do think that. But we found a more fundamental challenge and that is students don’t even have an opinion about accounting, they actually don’t know what an accountant is or an accountant does. And I confess we were rocked back on our heels by this revelation”.
“And we have a lot to offer them. Accountants are woven throughout the global economy, our profession opens doors in just about every corner of the world, across sectors, industries and businesses of every size. Essentially accounting offers them a pathway to turn their passions into a career. Reshaping their perceptions of accounting requires us to speak to them on their terms, in the language they use and in the places and the platforms they socialise with their peers. This is why it’s been so critical and important that our partnership with Year13 can come into play to help us achieve that. Together we’re dedicated to bridging the gap between young people and the accounting profession while simultaneously enhancing the profession’s reputation and standing,” Hann said.
“Gen Z are confused about careers with a huge 34 per cent saying they don’t know what to do after school. Furthermore they nominate figuring out their future as the greatest negative impact on their wellbeing, above every other factor. Year13 work with industry partners to help young people understand all of the opportunities available to them and support them to find careers that align to their passions and intrinsic values” said Year13 national partnerships director Annie Mulders.
“We’re really excited to launch ‘Business Class’ with Chartered Accountants Australia New Zealand. This initiative has been created by our Gen Z team to connect young people with the diverse opportunities in accounting and give them a taste of what a job in accounting is really like through employer branded Virtual Work Experiences which will be free for every young career explorer”.
Latest News

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Watch Out Fifty Shades! Nova’s ‘Wippa’ Publishes His Very Own EROTIC NOVEL
You’d be forgiven for thinking that radio presenters had already reached their creative potential by livening up the morning commute of drivers across the country, but that is not the case. About ten years ago, Nova 96.9 presenter Michael “Wippa” Wipfli realised that he had a saucy, undiscovered talent, just waiting to come out. The […]

Burger King Wins For Strangest (Anti) Christmas Campaign Of The Year
Burger King in the UK has taken a unique approach to Christmas, releasing a Christmas carol sung by a car satnav. The campaign, by London agency Bartle Bogle Hegarty, includes an almost eight-minute remake of Chris Rea’s hit “Driving Home for Christmas” that it’s retitled “Driving (Thru The) Home (Of The Whopper)”. The hypnotic track […]

Study: Invest In Customer Experience After A Data Breach To Future-Proof Your Brand
New research has revealed that businesses are not acting quickly enough to preserve customer trust following a data breach, and that failure to effectively engage customers in a way that matches their expectations will result in irreparable long-term damage to brand reputation. Porter Novelli Australia, in partnership with Quantum Market Research, has conducted research to […]

“What Do S*x Toys Have To Do With Makeup?” – Sephora Faces Backlash From Parents For Adult Toy Ad
Beauty brand Sephora has divided the internet after posting an ad for an adult toy to its global Instagram page which has more than 20 million followers. Since posting the advert, Sephora has since stopped allowing comments on the post, but thankfully (for B&T readers) we managed to grab a few before that happened. The […]

Kendall’s Horror Pepsi Ad Tops List Of Most Controversial US Ads Of All Time!
New research has revealed the most controversial TV commercials which have sparked outrage across the US, with big names such as Pepsi and Dove making the list. The findings, compiled by journey advertising platform illumin also includes a new ranking that identifies which states have made the most complaints about TV commercials over the past […]

Pilot Tackles Sex, Shame, and Stigma With New Campaign Challenging Men To Share Their “Shocker Performance Stories”
A recent survey Pilot conducted shows that shame remains a solid barrier to men seeking professional help for sexual performance issues, so they started a campaign encouraging men to put it all out there, loud and proud. Pilot is a digital healthcare clinic, and since 2019, Pilot has given over 100,000 Aussie men convenient access […]

Guinness Compared To A Cosmic Phenomena As Beer Brand Taps The Chinese Market
Creative agency FRED & FARID Shanghai has partnered with the international brand Guinness to make a mark on the Chinese market by envisioning and developing “A Whole Universe” – a visual odyssey honouring one of the most iconic beers. There are briefs that one cannot turn down, like the one to introduce the most iconic […]

The Chaser’s Craig Reucassel To Host ABC Breakfast Radio, Valentine Returns To Afternoons
Craig Reucassel (left) of The Chaser and dear friend of B&T, will take over hosting duties on ABC Sydney breakfast radio, with James Valentine returning to afternoons and Indira Naidoo handing over control of her evening show to producer Renee Krosch. Reucassel has produced three seasons of War on Waste for ABC TV since 2017 and last […]

Tyreright Appoints 27 Degrees Media
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

The Works Distills “Question Everything” For Archie Rose Distilling Co.
The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

“Cozzie Livs” Announced Macquarie Dictionary 2023 Word Of The Year
We're not sure how many logophiles read B&T, but this one's for you. That's a lover of words, not a lover of logging.

🏆 Hear From The B&T Awards Winners! 🏆
It's the B&T Award winners all in video form! We're putting the slurring down to their excitedness.

Today The Brave’s Hannah Lawson & Kate Idle On What’s Hot & What’s Not In 2024
Planning your own what's hot/what's not for 2024 list? There's some good ones here if plagiarism is on your what's hot.

Cultural Shift For Australians With ‘The Great Slow Down’
Don't ever really go beyond what's asked? Loathed by colleagues? Bone idle, in fact? The 'great slow down' is calling.

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Fast 10: B&T Chats Marketing & The Future With The Marketing Academy’s Sherilyn Shackell
It's B&T's quick 10 with marketing guru Sherilyn Shackell. And, believe it or not, AI not mentioned once.

Hardhat Nabs Magdalina Triantafyllidis From whiteGREY
whiteGREY's Magdalina Triantafyllidis jumps ship to rival Hardhat. Fear not, B&T double checked the spelling.

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

“This Full Moon, It Messes With People” – Kyle Sandilands Storms Off-Air After Clash With Jackie ‘O’ Henderson
Despite a new $200 million contract extension, Kyle still getting away with behaviour that would get anyone else sacked.

Squealing Pig Launches Summer Of Love Campaign At Opening Of New NPL Indoor Pickeball Facility
Still hold on to a perverse dream of sport mega stardom? Perhaps the National Pickleball League could be your ticket?

From Matildas Fever To An Ice-Cold English Cricket Team: These Are B&T’s Biggest Sporting Moments Of 2023
It's B&T's top sporting moments of 2023. Also read - the sporting moments that Australia appeared to do well in.

Monday TV Ratings: Disaster Hits On Semi-Final Of Dessert Masters
Who hasn't suffered their very own dessert disaster? Although it is typically reborn as a tasty trifle.

“A Parody Of A Tone-Deaf Wealthy Person!” Gwyneth Paltrow Slammed For $22,700 Vibrator Stunt
Is Gwyneth mad or just a genius self-promoter? Find out here with this latest bit of genius self-promotion.

How AI Is Empowering Small Businesses With Creative Collaboration
Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Chemist Warehouse And Menulog Become Sponsors Of Seven’s Summer Cricket Coverage
Seven unveils its summer cricket line-up. Seemingly far less concerned the Tests won't run the five days.

Cash At First Sight! MAFS Stars Cash In On Sponsorship
They're typically hideous people you'd avoid at all costs, but it appears it's not stopped MAFS contestants cashing in.

Study: Aussie Teens Are Not Actually Selfie-Obsessed
Study finds teens less selfie-obsessed than we thought. Still refusing to eat anything that's not grammable, however.

OMD Crowned Top Global Media Agency By COMvergence
Work for OMD? You can feel suitably chuffed on these numbers. If not, don't rage too hard or you'll get a peptic ulcer.

New Balance Signs Extensive Agreement With Australian Open & United Cup
We're fast approaching tennis season in Australia, but will it be sullied by a dearth of bratty mens players?

Clem’s Hall & Partners Snares Fiftyfive5’s Elodie Myers For National MD Role
Fiftyfive5’s Elodie Myers jumps ship to rival. The sling back recliner and window seat said to have sealed the deal.

Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M
Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]

Disinformation Regulation Called For After X Kicked Out Of Social Self-Reg Code Following Voice Referendum
Elon counting his blessings for Bud Light that's clearly saved him from the number one spot on 2023's biggest f#ck-ups.