Calvin Klein’s CCO Raf Simons has certainly made his mark since joining the fashion brand last year.
Working with photographer and filmmaker Alastair McLellan, Simons helped turn popular indie band The XX’s new ‘I Dare You’ music video into an ad for Calvin Klein.
Calvin Klein said in a statement Simons saw “a connection between the videos and his own work” and the fashion brand.
The almost seven-minute long spot was filmed in Los Angeles and tells the story of lovestruck teens who skip school and end up at a house where The XX’s are playing.
Of course, all of the characters in the music video, including Millie Bobby Brown and Paris Jackson, are decked out in Calvin Klein clothing.
Watch the rather whimsical yet vibrant spot below.