Xero And Emotive Launch New Campaign That Champions Bookkeepers As Heroes

Xero And Emotive Launch New Campaign That Champions Bookkeepers As Heroes
SHARE
THIS



Global accounting software provider Xero has launched a new campaign that champions the true heroes helping Australian small businesses succeed – accountants and bookkeepers.

Tapping into the combined power of APN News & Media, the ‘It pays to add a Xero’ campaign sees Emotive join forces with Adshel and ARN to create a truly integrated and localised strategy across online video, radio and out-of-home that aims to entertain, educate and engage the core Xero audience.

The hero video shows a fledgling pizza parlour transform into a thriving small business with the addition of a certified Xero adviser, supporting the notion ‘It pays to add a Xero to your bottom line’.

Simon Joyce, CEO and founder of Emotive, said: “Emotive, working in collaboration with Xero, led the core strategy and social content creation for this campaign. Our challenge was to leverage the hero video creative and transform this into platform specific edits that seamlessly connected with the radio and outdoor creative executions. The results to date highlight the power of this integrated strategy.”

Xero’s managing director, Trent Innes, said certified Xero advisers can help small businesses thrive.

“Only 51 per cent of businesses survive on a five-year journey. But if they are on Xero, 88 per cent of them survive,” he said.

“We believe one of the key reasons for that is 92 per cent of small businesses on Xero have an adviser. This campaign brought to life and celebrated the importance of that relationship.”

Stuart Van Eysden, director at Resolution, said it was great having a client who wanted to push the boundaries stylistically and who pushed the company to come up with new ways to shoot things.

“There were also a number of effects shots we could have done digitally, that we did practically,” he said.

“I think we’re so used to seeing digital effects these days that the practical ones are now the ones that stand out and make people wonder how they were done.”

Please login with linkedin to comment

closure Whale watching

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]