WYZA.com.au, Australia’s fastest growing data-driven digital marketplace targeting people 50+, today announced it had entered into a strategic partnership with National Seniors Australia.

Mike Farley, WYZA.com.au founder and CEO said the new relationship between WYZA and National Seniors kicks off in September and would immediately deliver a range of revenue generating services across travel and insurance.

National Seniors Australia was formed in 1976 and is the largest consumer lobby for older Australians with 200,000 members and representation across the country including 130 branches.

In addition to providing commercial services specifically for the over 50s cohort, it provides members and supporters with unrivalled access to policy-makers, world-class research and high quality information and publications that help over 50s navigate the second half of their lives.

Chris Grice, National Seniors Australia general manager for insurance and commercial services said that National Seniors is excited about the new partnership that will provide WYZA members with high quality products and services that the discerning over 50 customer should expect and deserve.

“This collaboration is an important endeavour in the organisation’s purpose of advancing the interests of over 50s,” said Grice. Farley said this deep partnership with National Seniors will provide access to their back end suppliers like Allianz, Hello World and travel partners and more.

“Today Australia has over 7.9m people 50 and over and this demographic spends $4billion on goods and services each week and holds 40 per cent of Australia’s wealth,” he said.

“There’s a growing appetite to speak directly to people 50 plus and fast-tracking access to third party suppliers will boost our ability to provide relevant commercial connections for our users while delivering new revenue sources.”

WYZA’s growth over the last year has been phenomenal with the WYZA subscriber base nearly tripling in size to 230,000 in August 16, while in the same period page views are up 314 per cent to 1.2m, UAs up 420 per cent to 420,000 and session duration up 14 per cent.

“The WYZA business model is built on delivering a highly engaged audience and database and commercialising it. We have built a rich vein of data around our audience and know specifics about their behaviours, intentions, likes and dislikes,” Farley said.

“This cornerstone ability to share data and insights to maximize audience and commercial engagement is our secret sauce.