The World Wildlife Fund (WWF) has unveiled its annual Christmas ad campaign that has been labelled as “one of the saddest Christmas adverts ever produced.
The global campaign aims to daw attention to the devastation caused by Africa’s ivory trade and the tremendous cruelty inflicted on its elephants.
It was produced by the WWF’s as part of their Just Like Us campaign and shows an elephant crying as it sees one of its herd gunned down by poachers for its tusks.
UK’s The Metro described the ad as “one of the saddest Christmas adverts ever produced” while The Independent labelled it as “heartbreaking”.
Posters to WWF’s Facebook page called the ad “gut wrenching” and”awful” while another wrote, “I don’t know whether to be angry or sad”. Check out the ad below:
Commenting on the campaign, Tanya Steele, WWF chief executive, said: “Like all of us, elephants vary in many characteristics, emotions and personalities.
“The impact of poaching not only threatens the future of elephants, but it is strongly felt among them and leaves a lasting impression. Time and time again we see elephants grieve for those tragically killed.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]