WWF Campaign Labelled “The Saddest Christmas Ad Ever”

WWF Campaign Labelled “The Saddest Christmas Ad Ever”

The World Wildlife Fund (WWF) has unveiled its annual Christmas ad campaign that has been labelled as “one of the saddest Christmas adverts ever produced.

The global campaign aims to daw attention to the devastation caused by Africa’s ivory trade and the tremendous cruelty inflicted on its elephants.

It was produced by the WWF’s as part of their Just Like Us campaign and shows an elephant crying as it sees one of its herd gunned down by poachers for its tusks.

UK’s The Metro described the ad as “one of the saddest Christmas adverts ever produced” while The Independent labelled it as “heartbreaking”.

Posters to WWF’s Facebook page called the ad “gut wrenching” and”awful” while another wrote, “I don’t know whether to be angry or sad”. Check out the ad below:

Commenting on the campaign, Tanya Steele, WWF chief executive, said: “Like all of us, elephants vary in many characteristics, emotions and personalities.

“The impact of poaching not only threatens the future of elephants, but it is strongly felt among them and leaves a lasting impression. Time and time again we see elephants grieve for those tragically killed.”

 

 




Please login with linkedin to comment

Christmas campaigns WWF

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]