WPP has announced that Wunderman Thompson in the US has acquired martech firm XumaK.
XumaK is a recognised expert in implementing performance-driven commerce solutions. A leading provider of Adobe Experience Manager (AEM) software and services, XumaK consistently manages, delivers and optimises experiences across every digital touchpoint and has helped some of the world’s most notable brands, including Digicel and MetLife, digitally transform their businesses.
Founded in 2004, XumaK is headquartered in Miami with two development centres in Guatemala and Colombia. The company employs approximately 60 people.
The acquisition is in line with WPP’s strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America.