The Works Pinches H&R Block’s Creative From Saatchi & Saatchi

The Works Pinches H&R Block’s Creative From Saatchi & Saatchi
SHARE
THIS



Sydney agency The Works has been named H&R Block’s creative agency of record following a competitive pitch.

The Works is currently developing an integrated campaign highlighting the deductions Australians are missing when completing their own tax returns, in addition to a number of other transformative initiatives being undertaken by H&R Block.

H&R Block marketing and digital director Louise Cummins said: “The Works demonstrated a clear strategic direction and were aligned with how we want to position the business in the years to come.

“We’re looking forward to working with them as millions of Australians prepare for tax time”.

The Works founder and creative partner Damian Pincus added: “Australia has one of the most complex tax systems in the world and as the country’s leading tax preparation firm H&R Block helps Aussies to navigate this, at times, frustrating process.

“We’re delighted to be working with the team to show how its thousands of tax specialists can take the hassle out of doing tax while ensuring their maximum return”.

H&R Block Australia prepares almost eight hundred thousand returns annually, serving clients in 470 offices across the country with more than 2500 tax consultants.

In November last year, H&R Block appointed PHD to manage media planning and buying, and The Works will work closely with the Omnicom agency.

The Works’ list of clients also includes Sydney Opera House, News Corp, First State Super, MasterPet, VisitCanberra, Tetley and Brother.

Please login with linkedin to comment

H&R Block The Works

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.