Woolies Launches ‘Pick Fresh, Play Fresh’ Via M&C Saatchi Sport & Entertainment

Woolies Launches ‘Pick Fresh, Play Fresh’ Via M&C Saatchi Sport & Entertainment
B&T Magazine
Edited by B&T Magazine

Woolworths debuts a new campaign ‘Pick Fresh, Play Fresh,’ via creative agency M&C Saatchi Sport & Entertainment to announce the supermarket will be offering funds to grassroots netball organisations.

Netball clubs and associations across Australia are set to receive a funding boost, with Woolworths committing up to $250,000 in Pick Fresh Play Fresh Grants for 2021.

In partnership with Netball Australia, the Woolworths grants program has supported more than 200 netball clubs with close to a million dollars in funding support over the past two years.

This year, a further 85 grants of up to $10,000 are available, with a focus on helping clubs give young players healthy and fresh nutrition at training and on match days.

Applicants are encouraged to nominate how they’ll use the money to help their clubs to pick fresh; from new fridges or juicers right up to a full canteen makeover.

The ad campaign showcases netballers at all levels eating fresh food from Woolworths and playing ‘fresh.’

Former Australian Diamonds Captain, Liz Ellis, said: “As a parent, I know what a battle it can be to get kids to choose healthy options.

“Netball clubs play a huge role in helping young players form healthy habits for life, not just on the court but through the nutrition they provide.

“Woolworths Pick Fresh Play Fresh Grants are there to provide a helping hand to clubs right across the country and I encourage as many clubs as possible to apply.”

Woolworths Group, chief marketing officer Andrew Hicks, said: “At Woolworths, we’re committed to improving the health and wellbeing of Australian kids.

“We recognise how important sport can be in shaping kids’ behaviour for life and we’re proud to have invested almost a million dollars to date to support grassroots netball through our partnership with the sport.

“Our Pick Fresh Play Fresh Grants are designed to help netball clubs who want to provide healthier options for their young players.”

In addition to netball, Woolworths supports grassroots cricket through the Woolworths Cricket Blast, as well as junior surfing initiatives including Woolworths Surfer Groms Comps.

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