Women To Watch: Spotify’s Alicia Sbrugnera

Women To Watch: Spotify’s Alicia Sbrugnera
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At B&T, We are staunch believers that every woman and her achievements should be celebrated, every day and always.

However, unfortunately, the achievements of women often go unnoticed. That’s why we launched our annual B&T Women in Media Awards – to recognise the amazing accomplishments of women across the marketing, communications and advertising industry.

In honour of our WIM Awards, we’re chatting to industry powerhouses; women we should all be keeping an eye on — women to watch.

Today we’re hearing from Spotify head of music culture & editorial Alicia Sbrugnera.

Alicia SbrugneraAs we move towards closing the gender gap, B&T’s Women in Media Awards is a great opportunity to recognise and celebrate the achievements of exceptional women accomplishing great things. Empowering women, and setting an example for future generations, is crucial to achieving gender equality.

Speaking of inspiring women, on the world stage Jacinda Ardern is definitely one of the most inspirational to me. She is a remarkable woman and leader who embodies love, empathy, compassion, courage and downright common sense. I am incredibly inspired by her.

I am lucky enough to work with many champions of change within Spotify. My colleagues do incredible work locally in the diversity and inclusion space, from nurturing female creators to meaningful initiatives within First Nations communities, to our unequivocal support of the LGBTIQA community. Spotify also provide unconscious bias training to all staff – this aims to not only curb the barrier to diversity and inclusion, but to lead to more effective decision-making, team collaboration, management and a more inclusive culture at work.

On the biggest impediment to equality in the workforce, I believe it’s unequal pay, strong female representation at a senior level and sexual harassment in the workplace. These are all fundamental issues that still need to be addressed.

How to address these issues? Have an open-minded work atmosphere and be vocal about inequalities. If we work towards creating a more inclusive work culture and stand up to issues like harassment, income disparity and gender bias in the workplace, things will begin to shift. Also, listen to more Beyonce!

Quickfire questions 

If you were PM, what law would you change/introduce right now to improve equality?

The battle for equality is not yet won and it is critical to developmental progress. To accelerate gender parity we need to commit to ending violence against women; we must also empower women’s voices in leadership positions.

What is the best advice anyone has ever given you?

Stay true to yourself, always.

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